If you’re “Up for Whatever,” what do you do when Bud Light offers to fly you to New York City to meet the Mayor of Whatever? You ask them what time you need to be at the airport.
Last week, Bullz-Eye attended a meet and greet (and grope) with Bud Light and the Mayor of Whatever, USA. Details were sparse, candor was high and the Bud Light flowed freely like the “salmon of Capistrano.”
The Bud Light “Up for Whatever” campaign is one of the coolest marketing campaigns in recent memory. Bud Light is building a town as we speak called “Whatever, USA” at an unannounced, unknown location. Purportedly, it’s an epic town created solely for three days of unexpected fun.
The Mayor was exactly who you would think he’d be. Easy to talk to, free wheeling, and he doesn’t get all weird if you get a little handsy. If a Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight-up bro-down.
In this video, the Mayor talks about a few mayoral things, like when he answers his “dude phone” and when he answers his “mayor phone.”
If you’ve been reading these posts regularly you know that I tend to lean strongly towards anything that makes good cocktails easier, simpler, or cheaper.
