If you one of those guys who loves betting so much that you even lay money down on box office numbers, let’s hope you had week 2 of “Iron Man 3” beating week one of “The Great Gatsby.” Gatsby opened well with a $50.1 million debut, but Iran Man hung in there after a monster opening weekend to pull in another $72.5 million to win the box office last week. It’s nice to see movies live up to the hype, at least when it comes to ticket sales.
You have to give Marvel credit, as they strung together hit after hit across all of their characters. After “Avengers” I thought the third installment of of the Iron Man franchise could end up being a letdown like we’ve seen so many times in this genre, but Marvel is firing on all cylinders, and there’s something about the Tony Stark character created by Robert Downey, Jr. You see Iron Man merchandise everywhere, including slot machines at the Vegas casinos and even virtual slot machines at Betfair casino.
Next week things will get even more interesting as J.J. Abrams is back with “Star Trek Into Darkness” which has a great shot of winning the weekend. As for hype, Abrams is getting plenty of it. With Star Trek he’s already responsible for reviving one of the great science fiction franchises, and then next year he’ll tackle the big one with the Star Wars franchise. After George Lucas belly flopped with the three prequels, let’s hope Abrams is the right choice to take Luke, Han and the others on a worthwhile journey. At the very least the next Star Wars movie will probably be the easiest box office winner to predict. But in the meantime you’ll have to figure out if the Trekkies can rise to the occasion next week.