When I posted the latest simple-but-awesome video from OK Go to my Facebook page, a friend joked, “No hot tubs? Bitches and hos? Gold chains/teeth? Money being thrown in the air?”
Truth be told, it’s hard to believe that all of those hip hop video cliches still exist. The money they’re throwing? Not real. Hot tub? Only if you want to contract hepatitis. The women? Well, most of them are ho’s, if that one woman’s tell-all book about her life as a video vixen is to be believed. Either way, none of those clips stand apart from the others, and if your video doesn’t stand apart, then odds are your song won’t, either.
OK Go clearly knows this, because they have made a game out of constructing music videos that are easy on the eyes – in that they don’t include a million jump cuts – yet impossibly complex. Their last clip, the Rube Goldberg puzzle “This Too Shall Pass,” set the bar impossibly high, but damned if “End Love” doesn’t rise to the challenge. Using the stop-motion photography that Zbigniew Rybczyński made famous in his clip for the Art of Noise’s “Close (To the Edit),” OK Go shoot a clip that appears to be taking place in real time…really lengthy real time, like 24 hours. And then, just to be cute, they include a couple of super slo-mo shots and at least one shot at normal speed. And check out the goose that follows them everywhere.