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Drink of the week: The Old Fashioned

Old Fashioned As the name implies, this drink is perhaps the very oldest classic cocktail extant and, as with the Martini, it carries with it as much controversy and variation as you can possibly imagine. It’s staying power is no mystery in that it’s based on the fact that whiskey has some natural sweetness to it and, as Julie Andrews and the Sherman Brothers remind us, just a very literal spoonful of sugar really does help that medicine go down

Oddly enough, for such a simple drink, it’s one that only the best bartenders we’ve met seem to have mastered. On the other hand, as “Mad Men” viewers will remember from one particular episode, Don Draper has, too.

The Old Fashioned

2 ounces of whiskey (bourbon, rye, or Canadian)
1 teaspoon of superfine sugar and 1/2 ounce water, or 1/2 ounce of simple syrup
Angostura or Regan’s Orange Bitters
Orange wedge and/or maraschino cheery (very optional)

Dissolve superfine sugar — regular table sugar or cubes will also work but are harder to dissolve — in water or pour 1/2 ounce of simple syrup (i.e., sugar water) into an wide mouth Old Fashioned glass. If you like, muddle (smash) an orange slice in the bottom of the glass. Add ice cubes, whiskey and bitters — again, we personally prefer Angostura for bourbon or rye or Regan’s Orange for Canadian, but it’s your call. Stir vigorously with a swizzle stick or club spoon. If you like it a bit diluted, feel free to add just a bit of water, though purists will disagree wildly.

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Now, as I alluded to above, there are a great many controversies about the Old Fashioned and what works best in one. Don Draper and I are quite partial to the muddled orange slice and/or marischino cherry, particularly if it’s one of the very expensive gourmet cherries you’ll find at some excellent high-end bars. Famed politics and cocktail maven Rachel Maddow finds all that sweetness to be of the sickly variety and offers only a slice of lemon zest in a move that’s similar to the traditional recipe for the sazerac, a drink we’ll be covering later. She also uses a sugar cube and a muddler rather than my preferred choice of using superfine sugar or simple syrup for an easier sugar distribution, as well as soda water. Esquire‘s resident cocktail historian, David Wondrich, is of a similar mind.

I will say that I haven’t tried using soda water in the tiny quantities that Ms. Maddow does, nor have I tried one with as little ice, but I will be giving  the Maddow/Wondrich historical version a shot soon enough. It might be a bit strong for most people, but since Wondrich and Maddow suggest two of my favorite products — Canadian Club and Rittenhouse Rye (100 proof — yes, sir!) — I’m optimistic that this originalist take might just work as well.

On the the other hand, while I’ve been known to (gasp!) water my Old Fashioneds with just an additional splash or two, using a significant amount of soda water for this purpose is a big no-no, though it’s standard practice at many bars. Moreover, do not use maraschino “juice” in place of sugar/simple syrup, also standard practice at a lot of watering holes. To be scientific about it, it comes out way icky that way. I think me, Maddow, Wondrich, and even Draper would agree about that.

Friday Video – Coldplay, “Every Teardrop Is a Waterfall”

Hitting the interwebs earlier today, boom shacka lacka lacka lacka lacka, here’s Coldplay’s new single. And surprise! It sounds like Coldplay. Not that there’s anything wrong with that.

The album title and release date are still TBD, but the lead single’s a good one, another rafter-shaking, sky-high melody in the vein of “Talk” and “Viva La Vida.” A much better first step than Viva La Vida‘s lead single “Violet Hill,” that’s for sure. More, please, and soon.

Men’s Reebok Training Day Zig Tech Lite Jacket Review

We’re all looking for that edge in training and Reebok keeps delivering with the latest technology for those of us who want the best in the market. The new Reebok Training Day Zig Tech Lite Jacket is very stylish and features a full-zip, transparent micro ripstop shell, packable storage at back, mesh back vent and underarm vents for optimal breathability. Together with Celliant™ fibers, which are clinically proven to enhance oxygen levels, this jacket assists you in keeping energy levels at an optimum and therefore get more out of a training session.

The Reebok Training Day Zig Tech Lite jacket is has a modern slim fit design that hugs your body but leaves plenty of movement for whatever type of workout that day brings. On off days the Zig Tech Lite Jacket can be worn with any casual attire for a comfortable and sporty look.

Bullz-Eye hits New York City with Dodge

Bullz-Eye hits New York City with Dodge

I traveled to New York City courtesy of Dodge to check out and drive some of their 2011 models, including the 2011 Dodge Avenger. This was my first opportunity to test drive this vehicle, and I had a red Dodge Avenger Heat V6 for the drive (see the photos above). It was a rainy spring day, but I was able to push the Avenger on some country roads outside of the city along with hitting the city streets as well. The V6 made this car fun to drive, and Dodge made a number of changes to this vehicle for the 2011 model year to improve the handling. The wet roads weren’t a problem and I loved the way it handled tight corners. The result was a vehicle that matched the aggressive styling, and I think this car will be a big hit for guys looking for a sporty sedan. Check back for our full review of the Avenger in our Car Channel.

Dodge also had some Chargers for us as well. I drove the V8 R/T in the past and was very impressed with the vehicle, so I took the opportunity to drive the 2011 Charger Rally Plus with a V6 engine (see the silver Charger in the photos above). While it doesn’t have the power of the V8, this V6 Charger performed very well and had plenty of power. You can save some money and get better mileage with the V6, so for many guys this might be the better option. I recommend you drive both of them and you can choose based on your own preferences, but I came away impressed with both the V8 and V6 versions of the Charger. This car handles beautifully for a full-sized sedan and it has the most aggressive styling in its class in my opinion.

On Thursday night the group hit the BroBible Alpha Experience on Manhattan’s West Side. The event showcased products and brands targeting the male demo, and Dodge was one of the signature sponsors along with other brands like Microsoft, Xbox, The Art of Shaving, Under Armour, Blackbeard Rum and more. The event produced a great crowd and was capped off with a concert by The Knocks on Skylight West’s rooftop. It was nice to be back in New York with a great party crowd. Fortunately the weather cooperated!

The Dodge exhibit featured an incredible Charger R/T with a black exterior and red interior. Jenn Sterger stopped to check out the vehicle and Fred Deperez, Head of Marketing for Dodge, gave her all the info on the vehicle (see the photos above). Dodge also had a slick Challenger on hand as well.

It was a great way to cap off the trip.

Photo Credit for pics 1-7: Sunny Norton (see more on BroBible’s Facebook page)

In accordance with the FTC Guidelines, We are disclosing that our time, travel and accommodations have been compensated by Chrysler Corp. for our participation in the Dodge Ride & Drive. Although we have a material connection to Chrysler Corp., any publicly stated opinions of Chrysler Corp. and their products remain our own.

Vaseline Men – Product Review

Vaseline MEN was kind enough to send us some samples at Bullz-Eye and we must say they are on to something here! Vaseline MEN is no greasy body and face lotion that is made for us guys. We tested the Vaseline MEN Fast Absorbing Body and Face Lotion in a large 24.5oz pump blue container and will run you around $5 or $6. Most us don’t realize that men’s skin is thicker and more oily than women’s so Vaseline produced the Men’s line for men’s unique skin needs. I noticed that Vaseline Men’s is fast absorbing, non-greasy and doesn’t have you walking away with some flowery scent. Alot of guys stay away from lotion because of the greasy feel afterwards but you can “get moisturized” without the slippery feeling with Vaseline Men Fast Absorbing Body & Face Lotion.

You also probably noticed some of the Vaseline MEN’s ads with former NFL star defensive lineman Michael Strahan. Well, if you’re reading this in time, check out our contest where you can win a signed Michael Strahan football and check out the Keep your Grip Challenge Game where you can win a grand prize trip to Las Vegas for 4 friends!

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