What does an “experience” mean? By definition, it’s something that happens to you that leaves an impression. Today, the term “experience” is used in relation to almost everything, from shaving to theme parks, usually with the goal of selling something great and unique. So many have started to follow the example of Apple, the company stressing that it sells “experiences, not products,” that the word has become hackneyed, banal and boring. At the same time, all the marketing effort put into our experiencing the products around us that we forgot how great our everyday encounters with trivial things can be. As you’ll see below, there’s no need to spend a fortune or travel halfway around the world to experience something great; it’s enough to observe the small things around you in your everyday life.
So many cocktails appear to be named after tony locales, and the Park Avenue Cocktail fits right in with that. Though it’s been a long time since I’ve been to New York City, and I can’t conjure an image of the street, it does appear to play host to some of the biggest corporate powers extant: Bristol Meyers, Major League Baseball and Deutsche Bank among others are located there. Make of that what you will.
