We’ve partnered with Old Spice to give you a chance to win your own Hardest Working toolkit, featuring a collection of scents so powerful, so masculine, we almost didn’t want to share it with you!
Inside the box, you’ll find the entire lineup of Hardest Working Collection products (including Odor Blocker and Sweat Defense anti-perspirants, plus Dirt Destroyer body wash) to put you through the paces as you lead your legendary existence. Dig a bit deeper and you’ll also find:
• FREE entry into a 2016 Tough Mudder event to challenge the performance of the Hardest Working Collection
• An Old Spice T-shirt fit for Legendary Men
• A gift from Tough Mudder partner Merrell to keep more than your armpits dry
• An autographed photo from the product king himself, Bob Giovanni (as seen on Old Spice’s popular digital infomercials)
• Recognition of your Legendary status with a customizable trophy, as commemorated by Old Spice
As a dude, do you know how bad petroleum jelly is for your skin? Of course not, why would you? You’re a dude. I had absolutely no idea, either.
The most egregious of all is that before it’s refined, petroleum jelly includes carcinogenic compounds. What’s a carcinogen? A substance capable of causing cancer in living tissue. Of course, carcinogens don’t cause cancer in every case, but why are we so cavalier about using petroleum jelly if we know the potential exists?
Petroleum jelly was originally created for the purpose of coating the bottom of oil rigs in 1859. You heard right; it was literally made to help streamline vessels traveling in the ocean, not the vessel of your body.
Rather than actually healing your skin, it creates the illusion of moisturized, hydrated skin by creating a barrier and sealing the skin so that moisture cannot leave. So really, it functions as a water-repellent while suffocating your pores.
For as cool as all that was, Old Spice is back with Bob Giovanni, the self proclaimed “King of Products.” The patron saint of the new Old Spice Hardest Working Collection wants you to #smellegendary. Give this video a sniff:
I learned more about shaving from pro barber Woody Donahue in two hours than I had in 20-plus years of begrudgingly dragging a razor across my face. Donahue, the official Schick Hydro barber, set up shop at The Carlton Hotel in New York City and gave us the full treatment via hot towel shaves at a showcase event for the new Hydro5 and Edge Shave Gel.
Schick has made a concerted effort to be the most sensitive of razor companies. So sensitive, that in the past I have mused that the Hydro5 has all the sensitivity of a toddler petting a kitten on a pillow with a rainbow in the background, while listening to Richard Marx’s hit power ballad, “Hold Onto the Nights.”
If you’re like me prior to the event, you probably have no idea how great, and how necessary a full shave from a professional is. On top of being surprisingly relaxing (considering a dude has a razor at your jugular), a hot towel treatment at the start gently opens your pores and relaxes your skin.
Rather than smacking shaving cream on haphazardly and scraping a cold metal blade across your face, the billboard of “You Incorporated,” if you will, there are several aspects necessary for a proper shave, like also making sure the blade has been at least warmed slightly by running it under hot water.
After the hot towel cooled on my face after several minutes, Donahue got to work. The number of dudes I would trust to run a razor across my face and neck can be counted on one hand. But Donahue became one of the few, and easily the best.
This week, for the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa joined forces at the Redbury Hotel in Hollywood to celebrate their popular “Make A Smellmitment” campaign and the upcoming grand finale commercial, which debuts on Tuesday, Nov. 24 at 6 p.m. ET on ESPN “SportsCenter.”
We spoke to Terry and Isaiah about getting over fears of smellmitment, picking up hot babes and their journey to Old Spice pitchmen.
Bullz-Eye: Terry and Isaiah, I feel like I am in an Old Spice sandwich!
Isaiah Mustafa: Is that good or bad?
BE: We’ll see! So far, so good though. Are you guys sitting there with your shirts off right now? Because every time I see you on TV, you are both shirtless.
Isaiah: No, not this time.
Terry Crews: I am completely shirtless underneath my clothes right now!
BE: Guys, I have a confession for you – I’ve always been a little bit afraid of ‘Smellmitment.’ I can barely even say the word. Why should I re-evaluate my stance courtesy of Old Spice at this point in my life? I’ve been burned in the past.
Isaiah: Listen, you don’t want to do the same thing forever – you want to change it up every now and then. Right now, you have three different scents to choose from. It’s actually more than that, but right now we’re pushing these three. You know what you need to do? Go buy each one and switch it up. One week you do Bearglove, one week you do Timber, and the next week try Swagger and see what happens.
Terry: You have to examine the repercussions when you change it up. If good things happen, you made the right move.
Isaiah: You’re only as good as your last mistake, know what I mean? Make a smellmitment, man!
BE: I need some insight on how to score with hot babes. I know Old Spice is a key ingredient in that mixture, but from the vantage point of a couple of studs like you guys, what’s the number one thing I have to do?
Isaiah: Tell the truth.
Terry: I like to take a different approach. A lot of times, those other guys will tell you their scent will get you a bunch of girls and I ain’t gonna lie to you – if you’re not a good man, and you’re not a good person, you’re not gonna get anybody.
What you need to do is work on yourself. To be the best “you” that you can be. There is only one you. And that will attract the right woman to you. It’s not about tricking women into sleeping with me or being with me and all this stuff. It’s about being a good man, respecting women, respecting the people that are around you and treating everyone with respect. That’s the Old Spice way. That’s the difference that we do. And that comes through in the advertising. It’s an amazing company to work with.
BE: What was the journey for each of you guys to end up working for Old Spice?
Isaiah: For me, I just went to an audition. I got an email, went to the audition, and then sat back and hoped I got the job. And when it happened, I was just hoping the commercial would run a full cycle of 22 weeks. And six years later, here I am!
Terry: I remember watching “The Man Your Man Could Smell Like” and I thought it was the best commercial ever made. That’s not even hyperbole, that’s the truth. Then, I was in the middle of something and got a call about doing an Old Spice commercial. And I was like, ‘YES, those are great, I saw that!’ And they said, they were looking for a ‘Terry Crews type.’ Because they were scared to ask me, because it was so weird.