Of all the boozy discoveries I’ve made in the relatively short time I’ve been writing DOTW, easily the most personally fascinating to me is Campari and the great cocktail made with it, the Negroni. Mine is a lonely passion, however. American bartenders tend to play down Campari and Campari-based drinks, even while they usually stock it. It’s not hard to see why because it’s a dangerous drink, taste wise. It’s essentially the bitterest of bitters mixed with the sweetest of liqueurs. When you drink it straight — and you really should, just once — the sweet part leads the charge followed by a sharp, intoxicating punch of bitterness. Pleasure followed by a punishment I personally find quite addictive.
Fortunately, the Negroni is not alone among Campari-based cocktail classics. This history of the Americano goes back the mid-19th century, when it was first known as the Milano-Torino before the Italians noticed that we Yanks we’re taking to the drink. No doubt, that was because it does such a great job of softening the Campari 1-2 punch.
Wikipedia also points out that the Americano is the first bar order made by James Bond in Ian Fleming’s first James Bond novel, Casino Royale. Relax, however; you don’t have to be a super-spy to enjoy this and you certainly don’t need to be a super-mixologist to make it. In fact, it’s a perfect drink for lightweights and/or lazy bartenders with a mild adventurous streak.
The Americano
1 ounce Campari
1 ounce sweet vermouth
Carbonated water
Orange slice or lemon peel (optional, but desirable, garnish)
Pour equal parts Campari and sweet vermouth over ice cubes in a rocks/old fashioned glass. Top off with carbonated water of your choice. Add citrus slice/peel of your choice. Stir.
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If you’d like a bit more hydration or if you’d like to put a bit more distance between yourself and the Campari bitters, it’s also perfectly acceptable to make an Americano in a Colllins/highball, leaving more room for the carbonated water. As to the type of soda water, club soda or plain seltzer/carbonated water are fine, though I understand 007/Ian Fleming suggested using Perrier with it in the short story, “A View to a Kill.” On the other hand, since that magnificent snob recommended using the French mineral water as a relatively inexpensive way to improve “a bad drink,” he couldn’t possibly have been talking about the Americano.
Yes, I’ve been putting it off. Forgive me, I know not why I waited. The Mojito might be the trendiest drink going right now and there are the usual cocktail abuses committed by misguided bars, but overall it’s the kind of booze trend that even a staunch cocktail classicist can support.
The next presidential/congressional election isn’t until next year, but politics is in the air as Republicans debate and the president makes his case. All things considered with the state of our union these days, that’s reason enough to take to strong drink, 
In many respects, I’m still just finding my way around the world of cocktails but one thing is now clear to me: you can’t really separate mixology and marketing. As with so many drinks, the precise history of our Labor Day weekend selection, the Bacardi cocktail, remains pretty much a complete mystery, but clearly the manufacturers and promoters of the best known brand of rum must have had some connection to the formulation of this simple and surprisingly delightful concoction, a pretty basic variation on the booze, tart citrus juice, and sweetener formulation of so many fine drinks.
Today it’s a milestone at Drink of the Week as we’re leaving behind our old friends whiskey, gin, and vodka for that tropical favorite, rum. Nevertheless, we’re holding on to our 
