Carolina Panthers linebacker Luke Kuechly is the kind of impact player that NFL teams envision when they select a player in the top ten of the NFL Draft. Selected ninth overall in the 2012 NFL Draft, he was named Defensive Rookie of the Year that season and NFL Defensive Player of the Year in 2013.

What can he do for an encore in year three? Kuechly’s eyes are set on the Super Bowl. Kuechly’s old-school physical style and “Smelf-confidence” lends itself perfectly to a partnership with old-school icon Old Spice.

Talk about the partnership with Old Spice.

“I partnered up with them to talk about the hair product that came out earlier this year. There’s shampoos, conditioners, different gels. The biggest thing behind them is the simplicity to use the product. You can use it real quick and don’t have to take a whole lot of time. We use it quite a bit in the locker room. I passed it out to some of the linebackers and everybody is loving it right now.”

At every level you’ve played, you’ve been a tackling machine. How do you account for this? What do you do differently?

“I’ve always had a great group of guys around me. At Boston College, Bill McGovern (former DC) did a great job and he is the reason why I developed in college. And when I got to Carolina, I had some older guys around like Jon Beason [and] Thomas Davis that taught me a lot, and I learned what it takes to be successful. So I owe a lot to those guys for the success I’m having today.”

What makes the Panthers defense so physical? Every defense in the league tries to be what you guys are. What’s the secret?

“I think it’s a mindest. To play physical and establish the line of scrimmage and make physical tackles and force turnovers. We’ve had a couple meetings in OTA’s this year and that has been the message; to be a physical team, to push guys back and make plays… Our coaches preach being one of 11 for the defense. Do your job, take care of your responsibility on each play and try not to do too much. If each guy does his job and does it correctly, that’s 11 guys doing the same thing and that puts you in a position to win games.”

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Clay Matthews could definitely steal my girlfriend and probably yours too, bud. Upon scheduling this interview, my girlfriend did a quick Google search to put a face with the name.

As images of “The Clay Maker” flipped across her iPhone, she said, “Wow. This guy is a complete stud.” The accompanying far away look in her eyes told me all I needed to know; that if given the chance, she would shed me the way Matthews sheds opposing double teams.

Aside from getting the ladies flustered off the field, Matthews has established himself as the best pass rusher in the NFL, thanks to a successful start to his career that rivals any linebacker in NFL history.

In five seasons, Matthews has made the Pro Bowl four times, been selected as an All-Pro twice, been named NFC Defensive Player of the Year in 2010 and won Super Bowl XLV.

I was fortunate to speak with Clay about his career, his lineage and the Campbell’s Chunky “Sacks for Soup” campaign.

Talk about the partnership with Campbell’s Chunky Soup.

For the past year I teamed up with Campbell’s Chunky and created the “Sacks for Soup” campaign. For every sack that I was able to get last year, Campbell’s Chunky donated 2,000 cans of soup; 1,000 to a local Green Bay food bank and another 1,000 to the opposing team’s city. To date, we’ve donated over 40,000 cans of Chunky soup. For every sack, they also donated $1,000, so we were able to get around up to $20,000 for my foundation (CM3 Charitable Fund), so it’s been a fantastic campaign; one that not only provides for myself, but gives back in the process of doing so.

What’s your favorite kind?

My favorite kind thanks to the Green Bay weather and obviously a play on the Packers is the Hearty Cheeseburger. They’re all fantastic, so it’s hard to choose, but just like on the commercial, I like the Clam Chowder and the Spicy Quesadilla as well. They’re all really good, so I have to say all three.

I thought they’d make you a special kind called “Bear Chunks” for the way you’ve annihilated Chicago Bears quarterbacks in your career.

I’m willing to try! I don’t know if it would be a big seller, but I’d be all for it.

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