When Hyundai released the all-new Genesis sedan a few years back, folks in the auto business wondered out loud whether the car would pay off. Well, with the second generation Genesis on the market, it only takes one look to realize something special was accomplished. The 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class.
EXTERIOR
Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai lineup. The all-new Genesis is the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme. Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy. You have to tip your hat to Hyundai as the sleek sculpture of the 2015 Hyundai Genesis AWD 3.8 is an eye-catcher from every angle.
The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheet metal. The single-frame 3D-hexagonal grille ensures the front end of the all-new Genesis is not only striking, depicted in semi-gloss chrome, but also encompasses available HID headlamps, LED indicators and fog lamps. In profile, the Genesis daylight opening is more expressive, with fluid lines and blended surfaces, a sleek C-pillar helping to emphasize the sporty styling. The rear of the all-new Genesis benefits from a sculptural aesthetic with jeweled, full-LED tail lamps.
INTERIOR
The cabin space in the 2015 Hyundai Genesis AWD 3.8 certainly carries a wow factor that rivals costing 20K more could only dream of achieving. The cabin layout of the all-new Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. This user-centric design has sought to connect the various interior parts effectively, particularly the center stack with the console, upper-instrument panel and B-pillar with the headliner. Genesis displays ultra-precise fit and finish, with ergonomic seat design and a generous, natural feel. Particular design attention has been paid to the storage of practical items such as mobile electronics of all shapes and sizes, along with the flexibility of the cup holders. The steering wheel design and grip has been improved and onboard switchgear was redesigned; a number of switches previously found on the center console of the original Genesis were relocated and reshaped on the Genesis. Further ergonomic improvements to ensure ease of reach and control have been meticulously evaluated and executed using a specially-designed laboratory tool created to measure occupant operational force for ergonomics.
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