Historically, gambling has polarised opinions and suffered from a number of damaging misconceptions. From images of smoke-fuelled and dimly lit rooms to crowded bookmakers, gambling has always been plagued by negative connotations and faced criticism from individuals throughout the world. The rise of mobile gaming has been as impactful as it has been pronounced, however, with the result that it managing to change perceptions and create an entirely new image for the gambling sector as a whole.