If you’ve never been down to Austin, Texas for South by Southwest (whether it’s for the music and film festivals or the interactive conference), it’s something that you need to experience at least once, because the city exudes a vibrant and welcoming energy that makes it very hard not to have a good time. This year marked my third consecutive trip to the SXSW film festival, and though my virgin voyage was a bit of a baptism by fire, I was practically oozing the confidence of a grizzled veteran this time around. I knew exactly what to pack, how to plan and what to expect when I got there.
