The biggest conundrum for the makers of “The LEGO Movie”: how to make a movie that promotes the product without playing like a 100-minute informercial. To that point, we have heard from friends who refuse to see the movie because, in their opinion, it is blatantly designed to sell more LEGOs. Well, sure, the LEGO Corporation would certainly like people to buy more of their product, but that in and of itself is not the point of the movie. If anything, the movie is quite subversive in tone, in that it encourages kids to take their uber-precise themed kits and build whatever the hell they want to with the pieces. It preaches against conformity and encourages imagination, both noble goals, and it has Morgan Freeman saying Milhouse Van Houten’s name out loud. Yes, yes, yes.
Emmet (Chris Pratt) is a construction worker who does everything he’s supposed to do. He follows the instructions set forth by President Business (Will Ferrell), which in a nutshell ask everyone to bend to his will in the friendliest manner possible. One day, Emmet sees the lovely Wyldstyle (Elizabeth Banks) poking around his construction site, and as he goes to catch up to her, he discovers an underground group of rebels, led by the blind prophet Vitruvius (Freeman), who refuse to live by President Business’ law. Emmet has discovered a piece that Vitruvius believes will stop President Business’ insidious plan to glue all LEGO pieces together, and because of that, Vitruvius declares that Emmet is the one that an ancient legend predicted will lead them to victory. This group of rebels includes every superhero imaginable (in the DC universe, anyway), along with several other “master builders.” Emmet, on the other hand, doesn’t have an original thought in his head. The rebels have their doubts about him, to say the least.