Category: Motorcycles (Page 5 of 5)

Harley-Davidson: The Forgotten Art of the Road Trip

Harley-Davidson road trip

In today’s market, speed rules the conversation. Superbikes, supercars, super(blank) are the center of attention. All marketing materials talk about is going faster and harder. Horsepower, lap times, and what minute difference is going to give one bike an edge is seemingly all we talk about with motorcycles, and what the public sees of us. But beyond the power, speed and fury that few people will use on the street, there is a whole type of riding that goes unnoticed: the road trip.

There used to be a valued segment of the marketplace for “grand tourers.” For cars, these were old Jaguars XK’s and graceful Aston Martins; machines that were built to effortlessly travel long distances with power and grace. As such, they were tuned to deliver a ride that would not rattle every bone in your body to dust. For motorcycles, it has always been the cruiser: Big, bold machines with slow turning engines that produce more torque than power. Many manufactures make bikes built for this segment, but only one has built their reputation on cruisers: Harley-Davidson. On our recent trip to Miami with Harley-Davidson, I discovered the experience of a road trip on a trip from Miami to Key West, and back, in one day.

The U.S. is built for road trips. Our roads are long and flat. Our country is big and wide. Culturally, we have always felt a need to push towards the frontier, and the road trip satisfies that need. It must then be easier to ride long distances than attacking a road course with Red Bull-aided fury since you really are riding in a straight line. But that’s not the case. The experience of a cruise is less technical precision than it is adapting to the little things that get in your way. This is where the difficulty lies.

Take the road itself. Not much attention is paid to it in a car because you don’t feel the differences in the pavement unless you’re in a sports car. On a bike, you feel the difference between where the road has been patched, the seams in the road, gravel, and how it may dip or rise in certain areas, and this all effects how the bike handles. The relationship is much more intense because it changes the way the bike moves.

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Harley-Davidson: The Art of Custom

Harley-Davidson: The Art of Custom

Look, sound and feel. These are the defining traits of the Harley-Davidson brand as told by Willie G. Davidson. The look is characterized by simple designs that highlight the mechanics of the bike. The sound is the familiar loping idle of their V-Twin engines. And the feel is contained in the details such as finishes and riding characteristics that make a Harley feel substantial and sure-footed. More importantly, these traits are used as launching pads for owners to put their own spin on the bike. It is in this culture of customization that the bike becomes more than another mass-produced good, but a part of the owner’s life.

Customization has been ingrained in Harley owners since the very start. From small touches on the very earliest bikes – such as headlights – to fully customized examples seen today, a bike’s design process does not stop at the factory, but begins in the hands of the owner. This needing of expression from owners has driven Harley to offer more products that reflect their tastes and preferences. One way to do this is to offer bikes that display classic design cues from the past. Motorcycles such as the ‘72 and the Softail Slim do just that, reinventing them for a generation that wants to feel connected to a history that they were not a part of. “They want that feeling of something both mechanical and natural,” as Willie G. Davidson describes it. These products are machines that grow with you instead of being disposed of within a year or when the contract expires.

But offering more bikes is just the first step in a customer’s relationship with the brand. After the bike is bought, owners have access to an extensive list of parts and accessories (P&A) to customize their bike. A variety of finishes, parts and equipment are available. The part offerings include things from grips to exhausts and everything in between. Also, dealers have the ability to work with you on a personal level in order to get parts that fit the exact look you’re going for. Of course, there are enough chrome items to fill the Bible, but there are also a variety of parts that you’d be surprised to find.

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