Men get bored easily. No matter how good a grooming product is, and no matter how much we like it, we’re always looking for the newest, hottest thing. Maybe it’s the thrill of the hunt or the excitement of a new conquest, but Birchbox has built a one of a kind delivery system around man’s natural instinct to choose and then fall in love with many partners.
Birchbox was founded in 2010 and helps consumers discover the best beauty, grooming and lifestyle products through monthly deliveries of curated, deluxe samples that are tailored to their grooming likes and dislikes.
Each box includes a mix of products across categories – from makeup and hair, to skincare and body – plus lifestyle extras. An important trend in the evolution of retail for both brands and consumers lies in the discovery experience.
Here’s how it works: For $20 a month, Birchbox will send you a monthly care package of high-end grooming and lifestyle samples from top brands. The contents of the package are determined in part by your Grooming Profile that you fill out on the site.
Every month, subscribers receive a box filled with 4-5 beauty, grooming and lifestyle samples from both up-and-coming and well-known brands. Each delivery will include a mix of categories. Samples are generously sized, with enough product to allow you to figure out if they’re right for you.
Birchbox allows consumers to try the best and latest products in their home, including hard-to-find international or niche brands, and provides a seamless way to purchase the full-size versions of the products they love.
You can buy full-size versions of your sample in the Birchbox shop. You earn a point for every dollar spent and 100 points translates to $10 to spend on more full-size products. You also earn points for submitting a review of the products you have tried.
For your first shipment, a “welcome box” is a Birchbox filled with best sellers that work for everyone. A welcome box is the first box sent for all gift subscriptions.
My welcome box shipment from Birchbox included Face Wash, Daily Mositurizer and Body Wash from Gentlemen’s Brand Co. and Hair Repair from Sachajuan Stockholm.
The Hair Repair was probably my favorite product and something I would use again. Thick but not heavy, it made my hair feel thicker and smoother, even into the day after I used the product.
The Gentlemen’s Brand Co. Daily Regime 3 Pack is a skin care system based off organic ingredients sourced from the Australian outback, comprised of organic oils like Coconut and Avocado that provide long-lasting hydration, while wild-crafted Kakadu Plum serves as a natural antioxidant and source of Vitamin C.
The thing I loved about all three of these products was the smell; it smelled natural and invigorating, and it made me want to use more than the standard application amount per use. So, I used each one heavily and couldn’t get enough.
The great thing about Birchbox is that I didn’t know anything about these products prior to my monthly shipment arriving. But now that I do, I can pick and choose and order full-sized version of the products at discounted rates, earning points for future purchases in the process. It’s a great system and one that adapts based on your own profile.