Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it – that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack that the automaker created in the shape of model Tori Praver’s body.
“What better way to help introduce the bold new face of Lexus than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”
That’s right, kids. Not only can you check out Tori Praver in the upcoming swimsuit edition of Sports Illustrated, but you can also download a new iOS app called Supermodeled that lets you place the model in your photos with a click of a button. Additionally, you can watch two of the world’s best professional drivers – race car driver Scott Pruett (who took us for a ride in the all-new Lexus GS earlier this month) and stunt driver Greg Tracy – compete on the TORI 500 track on the company’s YouTube page.
Check out some photos from the print campaign in the gallery above, and be sure to read our impressions of the Lexus GS during our recent trip to Las Vegas Speedway.