Author: Richard Brown

Driving a Porsche from the Hertz Dream Collection

March 26, 2014 / Richard Brown

It had been yet another long week of cold 20-degree weather and snow. Spring and warm sunny days seemed to be a cruel fantasy. The cold had me stalking the house, grumbling and moody, to the point where the dogs just stayed out of my way. Then my savior came in the form of an email: “Hey, are you available to go to Florida for four days to attend Porsche and Hertz’s press trip to Sebring?” You’re damn right I was!

It was a system shock: leaving cold and snowy Cleveland, and two hours later deplaning in sunny Orlando. Hertz had provided a beautiful black 2014 Porsche Cayman coupe for my stay. It was my first time behind the wheel of the new Cayman. Like all Porsches, it was fast, drove like a slot car, and made me feel like a race car driver on holiday. I got several compliments on my car during my stay in Florida. I felt a bit guilty. After all, it wasn’t my car. Buy a shiny black Porsche if you want to be a mini-celebrity.

This highlights the Hertz’s Dream Car collection, where any citizen with a credit card can rent for the weekend a series of highly desirable super cars. Depending on the location, Porsches, Ferraris and even Lamborghinis are available for hire for the right price. Hertz has a long history of loaning out the era’s fastest cars. In the ‘60s, the famous Shelby GT350H “Rent-a-Racer” could be had for a weekend on the track. The Dream Car is a modern interpretation of that idea.

Of all the makes in the Dream Car collection, Porsche and Hertz seem to be the best-suited partnership. Porsches are driver’s cars that have a unique quality in supercars: they’re comfortable and practical, which make them great rental vehicles. Both Porsche and Hertz focus on the driver’s experience. Renting a Porsche for the weekend gives you a luxury car that’s designed to be driven, not coddled and babied like some of the Italian ilk.

Cars, Lifestyle, On Location

Hertz JDX Jeremy Dale Porsche Sebring 2014 Sebring International Raceway

Car Review: 2014 Kia Soul

October 10, 2013 / Richard Brown

Cold, rainy and dreary sounds like a reasonable weather forecast for October in the mid-western United States, at least by my experiences. I landed in Minneapolis prepared for the weather and ready to experience the latest in Kia’s product refreshes for the model year.

Kia had invited us to the product launch of the latest version of the trendy Kia Soul. Why Minneapolis? Kia wanted to highlight the youthful edge of the new Soul against the backdrop of the “Totally Transformed” city. Minnesota in the fall is a great testing ground for a new car.

It’s been an amazing few years for Kia. In 2008, the company had a market share of 1.9%, selling around 270,000 vehicles that year. They were virtually non-existent in the top 20 markets in the US, with no signature cars or trucks to raise them above the pack. Things were bad; something dramatic needed to be done to transform the company from an also-ran to a competitive force in the market.

The original Soul was launched as a 2010 (2009 in Asia) model, aimed at filling a gap in Kia’s model line that appealed to young aspiring drivers. Competing directly with other boxy subcompacts like the Scion xB and the Nissan Cube, the Soul etched out a respectable niche.

But the real story of the Soul begins with Michael Sprague, Executive Vice President of Marketing and Communications, approving the now-viral “Hamster” advertising campaign. The edgy feel and catchy music of the ad spots appealed to the youthful market Kia was courting in a way the competition never seemed to match.

Propelled by the successful marketing and other popular models such as the Optima, Kia has increased sales by 250% since 2008. The Soul was huge on Kia’s bottom line.

Car Reviews, Cars

kia Kia Soul

BFGoodrich unveils the g-Force Sport COMP-2 performance tire

February 7, 2012 / Richard Brown

It was 23 degrees, cold and dark. I was leaving Cleveland in the dead of a cold winter’s night. I’d been invited by BFGoodrich to the unveiling of their newest, ultra-high performance summer tire, the BFGoodrich g-Force Sport COMP-2. Oh, and the event was being held in sunny southern California. It didn’t take much convincing to get me on the plane.

The COMP-2 is BFGoodrich’s answer to the new breed of high-tech ultra-high performance tires on the market. Three years in the making, the new tire uses a new silca-infused rubber compound and reinforced internal structure to improve grip in all situations. In comparison to the other leading tires in this category, the BFG claims a 30% increase in grip in wet conditions while maintaining an 8% lead in the dry.

BFG is going for the enthusiast aftermarket where tire performance and looks trumps most other factors. With over 50 diameter and width combinations available, it’s designed to fit most foreign and domestic sports cars.

Fast forward 32 hours to the Auto Club Raceway at Pomona, California. 67 degrees and dry as a bone, the perfect weather to put the new tire to the test. BFGoodrich had prepared several different events for us to try out the new g-Force Sport COMP-2, and better yet, to compare it to the competition. For every car clad in the new COMP-2s, there was at least one other car of the same model shod in Yokohamas, Coopers, Hankook, and other leading brands. We had the opportunity to test back-to-back the BFGoodrich offering against the industry leaders.

By “we,” I mean some of the biggest names in the automotive press: Car & Driver, Autoweek, Hot Rod Magazine, and of course, Bullz-Eye. I have to say I was more than a little intimidated by my peers. I have no illusions about my driving skills; I’m enthusiastic, but in no way experienced. The one goal I had during the whole event was simply to NOT make a fool of myself.

Cars, On Location

auto tires BFGoodrich car tires g-Force Sport COMP-2 performance tires