Tag: plug-in hybrids

First Drive: 2017 Prius Prime

The new Prius Prime from Toyota is a plug-in hybrid that pushes the envelope of what we’ve come to expect from hybrid vehicles. That’s not surprising as the Prius brand has led the way in this category for years, and now it’s also coupled with a bolder design to attract even more potential consumers. I drove the Prius Prime on some great roads in SoCal and came away very impressed.

2017 Toyota Prius Prime

Exterior

As you can see, Toyota has gone with a much more aggressive design for the Prime. It will be interesting to see how loyal Prius buyers react to the new design but in my view it’s a significant improvement. The designers went with a more chiseled profile and edgy character lines along with very distinctive headlights and taillights. The quad LED headlights look like diamonds and highlight the front facia along with a bold acrylic grille, and the rear end with also catch your attention with prominent taillights.

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Ford continues to push further

Alan Mulally and Steve Wozniak

We’ve seen many large companies, particularly automakers, rest on their laurels and become insular organizations. It’s easy to get into this rut when you measure profits in the billions and you have a huge bureaucracy.

But we’ve also seen how this attitude can lead to disaster, with the auto industry being just one example. Remember Atari? The flip side to measuring profits in the billions is measuring losses in the billions as well when things go wrong.

The culture at Ford seems very different today as the company tries to demonstrate each year in its Further with Ford conferences, where media members, bloggers and social media influencers from a wide variety of backgrounds are invited to hear from company officials, attend panel discussions from thought leaders, and of course get introduced to new Ford products and initiatives.

We were happy to attend the Further with Ford conference again this year, and CEO Alan Mulally kicked things off with an address on Monday night and was joined on stage by tech icon Steve Wozniak who would join the technology panel the next day.

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