For Kia, the Optima has been somewhat of a trailblazer, as many cars on the road today seem to incorporate something from the Optima in their design cues. Since being completely redesigned in 2010, Kia’s dramatic and eye-catching Optima midsize sedan has become a sales leader for the brand and garnered a long list of awards and accolades. Optima returns to the lineup in 2013 with the same unbeatable combination of head-turning design, fun-to-drive performance, modern amenities and long list of standard safety features, in addition to strong consumer appeal and record sales. We were looking forward to a week behind the wheel of the 2013 Kia Optima SX Premium to see first-hand if all the hype was warranted.
EXTERIOR
The 2013 Kia Optima SX Premium is such a striking looking vehicle and with the snow white pearl paint that our test model was sporting, I couldn’t help but admire this flashy set of wheels. The 2013 Optima projects a refined, performance-oriented aesthetic with a sleek silhouette, aggressive stance and sculpted elements that evoke passion and communicate Kia Motors’ dedication to creating stylish and dynamic vehicles. The Optima’s aggressive face proudly features the brand’s signature tabbed grille complemented by projector headlamps, while Optima’s coupe-like profile is accentuated by a sweeping chrome arc that flows seamlessly from the A through C pillars – a distinctive design element that visually lowers the car while enhancing its proportions. Optima’s roofline connects with its pronounced shoulder line, leading to its sculpted flanks and accentuating its extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular presence. Many have tried to replicate this look, but there is only one Optima from the front to the rear.
Every 2013 Optima comes well-equipped with a generous roster of standard features, with the LX trim offering dual exhaust with chrome tips, solar glass, exterior mirror turn signal indicators, front fog lights, exterior heated mirrors, chrome accented exterior door handles and 16-inch alloy wheels fitted with 205/65R16 tires and a six-speed automatic transmission. The volume-leading EX trim offers larger 17-inch alloy wheels fitted with 215/55R17 tires. Moving to the SX, consumers will find stylish 18-inch polished alloy wheels with 225/45R18 tires, unique front and rear lower bumpers and side sills, a rear lip spoiler, aero wiper blades and HID headlights with auto leveling. Elevating to the all-new top-of-the-line Limited trim that Bullz-Eye tested brings Optima to another level of sporty refinement, adding unique and luxurious 18-inch chrome wheels, daytime running lights, red brake calipers, chrome accented side sills, chromed side mirrors and rear spoiler.
INTERIOR
Ever since the new Kia Optima launched in 2010, the folks at Kia have continuously improved the interior cabin, and 2013 is no different. With sleek modern lines and a host of thoughtful features, the interior of the Optima exudes performance and was designed with drivers in mind. From the instrument panel that’s contoured toward the driver to create a cockpit-like feel, to the precise gauges and steering wheel-mounted paddle shifters, Optima’s interior provides the experience of a performance vehicle without sacrificing comfort or roominess. A sport-inspired Sportmatic shifter delivers crisp shifts, while an available panoramic sunroof provides an open-air feeling.
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