Author: Sujeet Patel

Bullz-Eye cowboys up at the Old Spice Dude Ranch

Bullz-Eye cowboys up at the Old Spice Dude Ranch

Our friends at Old Spice decided that the best way for us to experience Desperado, the latest scent within the Old Spice Red Zone Collection, would be to fully immerse us in the cowboy lifestyle at a dude ranch in Colorado!

Pretty crazy, right? Especially for a city slicker like myself who has never ridden horses, gone trap shooting, thrown a hatchet or done any of the other manly activities that they had in store for us. But life is all about new adventures (YOLO!), so I packed my bags and headed out West.

Our home for the week was the C Lazy U Ranch, an authentic dude ranch located about two hours outside of Denver that has been serving guests since 1919. Pulling up to the ranch, I was blown away by the endless green meadows, blue skies and the crisp Colorado air. This was going to be a memorable experience!

After getting settled in our rooms (and washing off the grime after traveling all day with a full assortment of Desperado products), we met up for the #SmellEm Hat Swap, where each of us got to pick out a cowboy hat of our very own. Once we were properly cowboy’d up, we headed off to dinner, followed by a trick rope performance from the legendary “Desperado Kid,” which was incredibly cool. We even got to try roping for ourselves, which is way harder than it looks.

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Bullz-Eye returns for another round of Bud Light’s Whatever, USA

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For the second year in a row, Bullz-Eye was invited to Bud Light’s Whatever, USA. Last year’s #UpForWhatever adventure took us to Crested Butte, Colorado, where they painted the town blue, literally. It was a weekend of epic proportions, and we couldn’t wait to see how this year’s event would compare.

For Whatever, USA 2.0, Bud Light took over the quiet town of Avalon on Catalina Island, California, throwing a two-day rager for some 1,000-plus contest winners from all across the United States who earned their invitations by proving that they were Up For Whatever.

Day One started painfully early, with a 7am flight from Philadelphia to Los Angeles. Despite the fact that we had 10 other winners on the flight, it was pretty chill at first, as most of us were still half asleep at this point. But once we arrived in LAX and hopped on the party bus that would take us to our ferry in San Pedro, it was a whole other story! The Bud Light started flowing almost immediately, and everyone was amped up for whatever the weekend had in store for them.

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After getting checked in at the port, we boarded the ferry that would take us to Catalina Island, our home for the weekend. Once we got there, we dropped off our bags at the hotel, changed into our swim trunks, and immediately headed off to a pool party they were hosting, where there was plenty of food, Bud Light and a bevy of gorgeous bikini-clad women. Yes, suddenly that early wake-up call didn’t seem so bad anymore.

The festivities officially began Friday evening, with a crazy color-themed welcome parade and performances by Elliphant and T-Pain. People were having a blast, and the energy was contagious. Later that night, we went down the beach for a DJ show featuring Diplo and Jack Novak. It was pretty awesome, with a 42-foot LED dragon, electro hula hoopers, light shows and more. Eventually, we had to call it a night and get some rest for the next day’s activities.

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