Ever since I saw the first Old Spice “Mom Song” video, I have been praying to my non-denominational Spray God every night, asking (begging) that one of the smell technicians at Old Spice reach out to me for a product review of their new Re-Fresh Body Spray. In the meantime, I used an old bottle of Fiji shower gel to feel like I was part of the movement, to show I was “down,” i.e. the way gang members have to “do dirt” to be accepted into a particular gang or sect. And it paid off.
Old Spice reached out, but just like in gang life, they wanted something from me. Even though I killed that drifter (needlessly, as it turned out) to peg my “real-a-meter” into the red, what they really needed from me was to recruit more members who cover their members in body spray. After all, 67% of guys who use body spray aren’t using it correctly.
I blame AXE for the cavalier spray techniques that have been developed, because after those ads, you thought the only way to apply body spray was via Spray Cloud. I seriously didn’t think “too much” existed in the body spray vernacular.
If AXE isn’t to blame, perhaps it is the lesser known GED equivalent, Bod and the famous song/tagline conveyed via sex drenched female voice, “Hot bod/I want your bod.” And who could forget that dude’s ripped abdominals? Here, check ’em out:
Oh my Bod, that’s terrible.
Whoever you want to blame, it doesn’t change the fact that an Overspraying Epidemic exists thanks to the lack of proper training regarding spray techniques and men’s body sprays.
Tags: Axe, Believe in Your Smelf, Bod Body Spray, Dazed and Confused, Greg Jennings, Men's Body Spray, men's grooming, Old Spice, Old Spice Bowling, Old Spice Fresh Collection, Old Spice Mom Song, Old Spice Re-Fresh Body Spray, Product Review: Old Spice Re-Fresh Body Spray, Spray Cloud, Super Bowl, Unnecessary Freshness, Wes Welker