UGG Australia launches first-ever mobile pop-up


On Friday, January 31st and Saturday, February 1st, UGG Australia will launch its first mobile pop-up shop in New York City in front of Penn Station.

Dubbed the UGG Warming Truck, the igloo-themed truck will have a giant pair of UGG earmuffs attached to the top of the vehicle. UGG will be handing out free hot chocolate to passersby and also selling UGG Australia’s coveted cold weather accessories (hats, scarves, mittens, gloves) for men, women and kids to keep everyone warm during the lead up to the Big Game. The UGG Warming Truck will be located in front of Penn Station (7th Avenue between West 30th and 32nd Streets) on Friday, January 31st from 8am to 5pm and Saturday, February 1st from 9am to 6pm.

Along with the UGG Warming Truck, the four UGG Australia stores around New York City will run individual in-store contests for consumers to win a pair of tickets to the Big Game on February 2nd. Consumers can enter to win by visiting an UGG Australia store during business hours to fill out a contest entry (one entry per person, winner must be 18 or older, no purchase necessary) from January 23rd to January 31st. Four winners for the four pairs of tickets will be randomly selected from the valid entries and will be notified on Saturday, February 1st by 9am ET to claim their tickets. Official rules can be found here.


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New UGG Ascot Slippers for Men

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As the holiday season goes into full gear, many men will be hoping for the new UGG Ascot slippers to find a way under their tree. Bullz-Eye was fortunate to have the opportunity to review a pair of charcoal Ascots. Tom Brady is a huge fan of UGGs and has presented them as gifts to his friends and teammates for years. It’s no wonder, as true to the UGG tradition of laid-back luxury, the Ascot is famous for its sumptuous feel and stylish indoor/outdoor silhouette. An icon of casual elegance, cozy suede with a moisture-wicking sheepskin lining and lightweight, molded rubber outsole. Check out the video below for a behind the scenes look at the launch of a new integrated UGG for Men campaign for the Holiday 2012 season featuring quarterback Tom Brady. Premiering last month, the new integrated campaign entitled “Pink Slip” includes TV, print, digital display and online videos.

The overall concept for the new “Pink Slip” campaign originated from real life, inspired by one of Tom Brady’s personal anecdotes. Even before he decided to partner with UGG Australia, Tom had a tradition of giving his team members UGG footwear – specifically the UGG for Men Ascot slipper – as a way to say thanks.

Now that we’ve had the chance to test these upscale slippers, we can see why the UGG brand is coveted by so many shoppers around the world. The quality is outstanding, the look is all guy, and comfort is second to none. If you’re looking for the perfect gift for yourself or a guy that appreciates the finer things in his wardrobe, check out the new Ascot slippers from UGG, which are available at Nordstrom’s online.


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