The new Prius Prime from Toyota is a plug-in hybrid that pushes the envelope of what we’ve come to expect from hybrid vehicles. That’s not surprising as the Prius brand has led the way in this category for years, and now it’s also coupled with a bolder design to attract even more potential consumers. I drove the Prius Prime on some great roads in SoCal and came away very impressed.
As you can see, Toyota has gone with a much more aggressive design for the Prime. It will be interesting to see how loyal Prius buyers react to the new design but in my view it’s a significant improvement. The designers went with a more chiseled profile and edgy character lines along with very distinctive headlights and taillights. The quad LED headlights look like diamonds and highlight the front facia along with a bold acrylic grille, and the rear end with also catch your attention with prominent taillights.