Bullz-Eye talks “Smellmitment” with Old Spice Guys Terry Crews and Isaiah Mustafa

Old Spice Guys Terry Crews, left, and Isaiah Mustafa, team up for the first time ever to celebrate their popular “Make a Smellmitment” campaign to teach guys that whatever their scent choice, Old Spice has them covered, and announce next Tuesday’s much-anticipated conclusion to the campaign, on Wednesday, November 18, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision for Old Spice/AP Images)

This week, for the first time ever, Old Spice ​Guy​s ​Terry Crews​ and Isaiah Mustafa joined forces at the Redbury Hotel in Hollywood to celebrate their popular “Make A Smellmitment” campaign and the upcoming grand finale commercial, which debuts on Tuesday, Nov. 24 at 6 p.m. ET on ESPN “SportsCenter.”

We spoke to Terry and Isaiah about getting over fears of smellmitment, picking up hot babes and their journey to Old Spice pitchmen.

Bullz-Eye: Terry and Isaiah, I feel like I am in an Old Spice sandwich!

Isaiah Mustafa: Is that good or bad?

BE: We’ll see! So far, so good though. Are you guys sitting there with your shirts off right now? Because every time I see you on TV, you are both shirtless.

Isaiah: No, not this time.

Terry Crews: I am completely shirtless underneath my clothes right now!

BE: Guys, I have a confession for you – I’ve always been a little bit afraid of ‘Smellmitment.’ I can barely even say the word. Why should I re-evaluate my stance courtesy of Old Spice at this point in my life? I’ve been burned in the past.

Isaiah: Listen, you don’t want to do the same thing forever – you want to change it up every now and then. Right now, you have three different scents to choose from. It’s actually more than that, but right now we’re pushing these three. You know what you need to do? Go buy each one and switch it up. One week you do Bearglove, one week you do Timber, and the next week try Swagger and see what happens.

Terry: You have to examine the repercussions when you change it up. If good things happen, you made the right move.

Isaiah: You’re only as good as your last mistake, know what I mean? Make a smellmitment, man!

BE: I need some insight on how to score with hot babes. I know Old Spice is a key ingredient in that mixture, but from the vantage point of a couple of studs like you guys, what’s the number one thing I have to do?

Isaiah: Tell the truth.

Terry: I like to take a different approach. A lot of times, those other guys will tell you their scent will get you a bunch of girls and I ain’t gonna lie to you – if you’re not a good man, and you’re not a good person, you’re not gonna get anybody.

What you need to do is work on yourself. To be the best “you” that you can be. There is only one you. And that will attract the right woman to you. It’s not about tricking women into sleeping with me or being with me and all this stuff. It’s about being a good man, respecting women, respecting the people that are around you and treating everyone with respect. That’s the Old Spice way. That’s the difference that we do. And that comes through in the advertising. It’s an amazing company to work with.

BE: What was the journey for each of you guys to end up working for Old Spice?

Isaiah: For me, I just went to an audition. I got an email, went to the audition, and then sat back and hoped I got the job. And when it happened, I was just hoping the commercial would run a full cycle of 22 weeks. And six years later, here I am!

Terry: I remember watching “The Man Your Man Could Smell Like” and I thought it was the best commercial ever made. That’s not even hyperbole, that’s the truth. Then, I was in the middle of something and got a call about doing an Old Spice commercial. And I was like, ‘YES, those are great, I saw that!’ And they said, they were looking for a ‘Terry Crews type.’ Because they were scared to ask me, because it was so weird.


You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Revisiting Bullz-Eye’s interviews with “The Expendables”

Perhaps it was always too much to hope that Bullz-Eye might be able to secure an interview with Sylvester Stallone in connection with the release of his all-star action extravaganza, “The Expendables” (not that we’ll ever stop trying ’til we get one), but at the very least, we can take a look back at some of the other stars of the film with whom we’ve spoken and reminisce about coming aboard the production in the first place.

“(Sly and I) are sort of friendly. We’ve been seeing each other on and off, just saying ‘hello’ in Beverly Hills. Even though I live in Europe, I’ve been back here on occasion, and we always talk about the good old days. And I just got a call, and he said, ‘You want to check out this script, see this character, and see if you like it…?’ And he was very nice about it. He’s a down-to-earth kind of guy. And I read it, and I loved the writing. It’s, like, I realize that, with Sly, when he sits down and writes something, that’s when he changes things in his career and lots of people take notice. He’s a terrifc writer. I mean, look, he wrote one of the better screenplays ever, ‘Rocky.’ I mean, that’s a fricking classic. So I read the script, and I was, like, ‘This is great! It’s like ‘The Dirty Dozen’ with a sense of humor, and the action is terrific!’ And he wanted me to play this crazy Swede… (Laughs) …who’s this over-the-top, super-dangerous guy, but he wrote the character in a very funny way, kind of like Nick Nolte. One of those guys who drinks too much and who’s, like, a loose cannon. So I was very interested straight away, and then we had some talks. I had a couple of ideas, and he was very, very nice about it. And he actually developed a friendship between me and him that we’ve had in real life, and also the stuff that goes back to ‘Rocky IV,’ where we do have a falling out in the movie, but then we go back and forth, and…it’s really good. I think people are going to enjoy it. ” – Dolph Lundgren

(Be sure to check out my 2008 interview with Dolph, too!)

“I was privileged and honored to work side by side with Sly. Most of my scenes take place with him, and I’m telling you, man, he took me under his wing, and it was a brilliant thing to be able to be under one of the Trinity. There’s a trinity of action stars: Sly, Arnold, and Bruce. And to say that I know all of them is…it’s just a really unique place to be. What can I say? They invented what the movie-going experience is right now. I don’t know what else to say. ‘Rocky,’ ‘Rambo,’ just everything he’s done is iconic, and it wasn’t lost on me. I love the man, and…I’ll just tell you this: I don’t die. I’ll give that away for you. And I can’t wait to do another one, ‘cause Sly’s the king of the sequels…and in my whole career, I’ve never done a sequel to any one of my projects. So I’m, like, ‘Sly, I’m ready for ‘Expendables 2,’ okay?'” – Terry Crews

“I was actually down at my ranch in South Texas, and my guys called me and said, ‘Hey, we’re trying to get you a meeting with Sylvester Stallone. He’s casting a movie called ‘The Expendables.’’ Several months went by, and he’d already cast ‘The Expendables,’ but he still wanted to meet me for potentially playing the part of Dan Paine. So I went in to meet Sly, it was the first time I’d ever met him, and I’m a huge fan. I remember watching ‘Rocky’ back in ’76 or whenever it was, then getting up the next morning, drinking eggs, and running down the street…and now here I am meeting with this guy! (Laughs) And, again, it was just two guys from two different backgrounds, but Sly has a big athletic background, with all of his college activities, his boxing, and all of his action movies, and he’s a big MMA pro wrestling fan as well. So we were still coming from two different worlds, but we met in his office one day, we hit it off like we’d known each other for ten years, and he offered me the part on the spot. I accepted on the spot, I was in ‘The Expendables,’ and it was an absolute thrill of a lifetime to be in that movie with all those people.” – Steve Austin

And, lastly, although our conversation took place well before he’d signed on to do “The Expendables,” I’d be remiss if I didn’t also offer up a link to…

The interview took place in conjunction with the DVD release of Roberts’ very first film, “King of the Gypsies,” and whenever I think back on our conversation, this is the story I remember most fondly:

“I’d been working about two or three weeks (on ‘King of the Gypsies’), and when we went into our night shoot, I had my first scene with (Sterling Hayden), in the back of a car. I show up early like I always do, and he shows up late, like he always did, and I’m waiting for him to get ready. The assistant director comes and knocks on the door and says, ‘Mr. Hayden would like to speak with you.’ And I’m, like, ‘Cool, man, great!’ So I go over there, and I knock on the door. (does a perfect Sterling Hayden growl) ‘Come in, come in!’ So I open up this door, and it reeks of hash! And he says to me, ‘Have a seat, son! So, what are we doing tonight?’ I say, ‘We’re doing scene 85.’ ‘I know the number! What the fuck happens?’ I say, ‘Well, it’s a night scene, and you want to bring me back into the fold because you don’t think your son is too capable but you think your grandson is,’ I being the grandson. He goes, ‘Okay! How’re your improvisations?’ I said, ‘I’m pretty good.’ He says, ‘Well, that’s what we’re doing tonight: we’re gonna improv the whole thing. Now that I know what we’re doing, we’re just gonna shoot from the hip, okay?’ I said, ‘Great!’ He said, ‘Y’wanna get high with me?’ I said, ‘No, if I get high, I can’t talk.’ And he says, ‘Well, I can only talk when I’m high!’ (imitates Hayden’s raspy laugh) So that’s kinda how we started. And we bonded, and I probably haven’t ever enjoyed working with an actor more until I worked with my wife.” – Eric Roberts


Related Posts