General Motors launches the much-anticipated 2014 Silverado and 2014 Sierra

The truck wars are heating up again as Chevrolet announced initial pricing, performance data, and EPA fuel efficiency estimates for the 2014 Silverado 1500, raising the bar in the fiercely competitive light-duty pickup segment.

Manufacturer’s suggested retail prices for the new 2014 Silverado regular cab will start at $24,585, including a $995 destination freight charge, the same base price as the 2013 model. For that price, the 2014 Silverado regular cab, which starts production this summer, will include a number of major improvements:

– A more powerful, more efficient EcoTec3 engine
– A six-speed automatic transmission
– A stronger, quieter cab with an all-new interior
– Four-wheel disc brakes with Duralife rotors
– A new bed with standard box rail protectors and CornerStep bumper

The base starting prices for the Silverado crew cab, the first model to launch later this spring, and for the new double cab Silverado, which replaces the extended cab, also will be the same as for the corresponding 2013 models.

Buyers of all 2014 Silverados also will receive a standard scheduled maintenance program for two years or 24,000 miles, whichever comes first. Up to four maintenance visits are included in the price of the vehicle, each one of which includes a regularly scheduled oil change, oil filter replacement, tire rotation and multi-point vehicle inspection, based on the schedule in the vehicle owner’s manual.

Proven V-8 power with better efficiency than a turbo V-6

The 2014 Silverado launches later this spring with crew cab models equipped with the all-new 5.3-liter EcoTec3 V-8, which is expected to power three out of four Silverado 1500s.

Chevrolet today announced EPA estimates of 23 mpg highway for 2wd models, and 22 mpg highway for 4×4 models. That is better than any V-8 competitor and beats the EPA estimates for the 2013 Ford EcoBoost turbocharged V-6 for both 2wd and 4×4 models.

Silverado’s 5.3-liter EcoTec3 V-8 is SAE certified at 355 horsepower and 383 lb-ft of torque, with more than 300 lb-ft of torque available from 2,000 to 5,600 rpm for responsive performance under a broad range of real-world conditions.

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