For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in “Predator 2” does get me a little excited.
The #UnitedWeShave campaign has very simple message: summer is better beardless. And not only is summer better sans beard, but so is America, which is why Schick is recruiting you to “Help Shave the Nation.”
#UnitedWeShave celebrates shaving, urging guys to buck beards and liberate their jawlines. Check out the film:
A beard says, “I’m lost. I’m taking some time out.”
The campaign is so badass, it would be easy to forget how effective the Schick Quattro Titanium is as a razor.
The Quattro features four titanium-coated blades that stay sharp to reduce irritation. A conditioning strip formulated with aloe and jojoba helps provide a smooth shave and coats your skin immediately after you shave your chosen area.