For Nissan, “Innovation that excites” is not just a tag line; they really, truly, categorically mean it. From their cars to their brand experiences, Nissan innovation is about bringing excitement to your everyday. One way they do this is by creating communications that spill from the printed page, or viewers’ screens, into the real world. Like teaming with Amazon to showcase a car on its website and bringing the experience to them in a way that captures people’s interest and imagination.
Last year, when they needed a big introduction for the Versa Note, they placed it on Amazon.com and changed the way consumers could shop for a car. And when a photo of them delivering one Versa Note in a giant Amazon box was posted to reddit, the story spread around the world to 38 countries across five continents, all asking the question, “What’s in the box?”
This spring, when they put the all-new Nissan Rogue on Amazon.com, they knew that they had to not only innovate once again, but also get people wondering how they would capture their interest and imaginations this time. So they teamed up with Amazon once again to create a giant Amazon locker, one large enough to hold a Nissan Rogue!
That’s why today, they’ve put this giant locker in the heart of San Francisco. As people pass by and tweet, comment, or post photos about the locker using the hashtag #GiantLocker, they’ll earn a code to open one of the doors on the locker to win one of a variety of prizes. One lucky participant will get the surprise of a lifetime when his/her code opens the giant door, and they win a new Nissan Rogue.
You can follow the giant locker on Facebook, and by searching the hashtag #GiantLocker on Twitter and Instagram.