The Light from the TV Shows: No, seriously, “Mad Men” really IS coming back! For real, this time!

If you caught last week’s debut of Bullz-Eye’s 2012 TV Power Rankings, then you already know that we’re so excited about the return of “Mad Men” that we put it as our #2 show despite the fact that it hasn’t aired a new episode since 2010. So what? We’re excited, you’re excited, everyone’s been chomping at the bit for the fifth season to kick off that we can barely stand it. Surely that warrants a little fudging of the numbers, no…?

Since AMC let slip a few trailers this week to promote the new season of “Mad Men,” I figured this would be a good time to revisit the cocktail party thrown by the network during the January TCA Press Tour, where I was able to get a few minutes with a few of the cast members, but here’s the score, so you don’t get too excited: I got a couple of minutes one on one with John Slattery (Roger Sterling) and Rich Sommer (Harry Crane), got a single question with Jon Hamm, and was able to ask precisely nothing of Christina Hendricks. I did, however, stand next to her for an extended period of time, and just for the record, she’s just as gorgeous as in person as she is on TV and in photos…which, come to think of it, might have had something to do with why I never managed to ask a question. (Mostly, though, it was because I’m not into trying to out-talk other people, which was the modus operandi of just about everyone else surrounding her at the time.)

Oh, and speaking of not getting too excited…? Total-lack-of-spoiler alert: there ain’t a single lick of new footage in any of the below trailers. Thanks for nothing, Matthew Weiner. But, hey, at least they serve to remind you of how much you missed these characters.

Man oh man, March 25 seems like a lifetime away…

Don’s back!

One of the big pieces of news to emerge about the return of “Mad Men” was that one of the episodes in the new season – not the season premiere, although it was the first episode the cast filmed upon coming back to work – was directed by Jon Hamm. While standing in a scrum during the cocktail party, I was privy to some of Hamm’s reflections on the experience.

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Spotlight on Booze: Canadian Whisky

Make no mistake, this is not only your dad’s but also your grandfather’s whiskey. Depending on your age and where your family was during prohibition, it might even be your great-great-grandfather and/or grandmother’s whiskey. Say what you like about Canadian whisky, it’s stood the test of time.

Sometimes referred to, particularly in Canada, as rye despite the fact that it’s primarily made with corn spirits, Canadian whisky, unlike now resurgent American rye whiskey, never threatened to go away. Still, while some uninformed bartenders still think rye is just the name of a type of Jewish bread, it’s the rare bar that doesn’t stock Seagram’s V.O., Canadian Club, Crown Royal and often Black Velvet. Its the even rarer connoisseur or cocktail aficionado who will admit to being excited about them, with some liquor snobs deriding Canadian as “brown vodka.” Following their lead, younger drinkers who have taken to premium brands of bourbon and Scotch, have largely ignored it. That’s not to say unassuming Canadian Whisky has no fans among the cognoscenti. We kind of love it and no less an authority than cocktail historian David Wondrich suggests Canadian Club — a value-priced favorite of ours — as the perfect vehicle for an Old Fashioned, the most purist-friendly whiskey cocktail we know.

In any case, pop culture seems to be slowly becoming more aware of American rye whiskey’s almost-as-retro northern cousin. The 2008 primary elections saw Hillary Clinton swigging a much-discussed shot of Crown Royal, the very smooth Chivas Regal of Canadian. Though the label is angled so that the logo is just slightly out of our view, it’s clear that Canadian Club — first brewed by distilling legend Hiram Walker — is Donald Draper’s poison of choice on “Mad Men.” (In the first episode, newbie secretary Peggy Olson is informed that rye is the same as Canadian, and told it’s what her new boss drinks.) It also sure looks to be Canadian Club that washing up on the Jersey shore in HBO’s bootlegging themed early gangland drama, “Boardwalk Empire.” By law, Canadian whisky must be aged at least three years, though Canadian Club and Seagram’s V.O. are both aged for six

In fact, the popularity of Canadian whisky — which many insist must be spelled sans “e” — in the U.S. goes back to those dark days for everyone but gangsters between 1920 and 1933 when the sale and manufacture of liquor was illegal in the land of free and home of the brave, but thoroughly legal up north. Jewish-Canadian entrepreneur and liquor distributor Samuel Bronfman became wealthy and powerful beyond anyone’s wildest dreams by staying more or less on the right side of the law while doing business with the likes of Al Capone. He purchased Joseph E. Seagram’s and Sons and launched what became, for a time, a massive commercial and media empire. (It’s worth noting that the line’s flagship brand, Seagram’s 7 Crown, best known as the non-7-Up ingredient in a “7 and 7,” is not technically Canadian whisky. The U.S. version, at least, is bottled in Indiana and marketed as “an American whiskey,” whatever that is.)

Since it’s primarily blended and is generally not a very complex kind of a whiskey, it’s likely that Canadian will never have the cachet of bourbon, rye, or Scotch, but its hipness quotient may be improving slightly. Canadian Club has shrewdly played on its history with a series of attention-grabbing print ads with the slogan “Damn right, your dad drank it.” The ads alluded to the allegedly racy lifestyles of fathers of yore and used actual family photographs from Canadian Club employees.

As for cocktail and liquor aficionados, New York Times writer Robert Simonson blogged some time ago that his contacts in the gourmet and mixology worlds became obviously bored at the mere mention of Canadian whisky. However, Simonson’s April 2011 article details how there are real changes brewing in the world of Canadian booze. He specifically cites the highly acclaimed Forty Creek distillery and also attempts by better known makers of Canadian whiskey to brew blends that will appeal to drinkers used to the more complex flavors of today’s premium whiskeys.

Forty Creek does appear to be the most prevalent of the “new style” Canadian whisky manufacturers and we were able to pick up a bottle on sale at out local big-box beverage emporium. Our reaction was a bit mixed; we still think Canadian Club is more tasty and given its extremely low price, difficult to beat. Even so, we anxiously await the arrival of more and better Canadian whiskys. It’s time to see if our polite and funny friends to our north can create some premium whiskeys that will give some real competition to Kentucky and Tennessee, not to mention Scotland and Ireland.

  

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