From the press release:

Christina Hendricks stated, “London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.”

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The
alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and
accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer
Nino Muñoz in Los Angeles.

Dari Marder, chief marketing officer, London Fog, commented, “Christina has a modern appeal but also
harks back to a bygone era, which perfectly complements what London Fog represents. She is sexy and
gorgeous and the perfect woman to continue in London Fog’s tradition of celebrity portraiture in our
marketing campaigns.”

As you can see from the photos, if anyone can make a trench look hot, it’s Christina Hendricks. For more news, reviews, and photos from the current season of ‘Mad Men,’ be sure to check out the Bullz-Eye Mad Men Fan Hub.