Lexus introduces all-new LS at NAIAS

Lexus unveiled the all-new 2018 LS at the North American International Auto Show last week, setting a new standard for its flagship sedan. I remember when the original Lexus LS 400 sedan was unveiled in 1990 and the effect it had on the luxury sedan market. That original vehicle helped establish Lexus as a dominant brand in the luxury market, so the new, fifth-generation LS is a very important launch for the company. The new LS has been design to be the brand’s global flagship and will be available around the world in roughly 90 countries.

The new LS will hit the showrooms later this year and features a wide variety of improvements along with a bold, new design.

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