Last month, we observed, “Everybody loves Snoop Dogg…or if they don’t love him, they at least know who he is.” An approximation of the phrase could very well be said of the online game phenomenon known as Mafia Wars: even if you don’t actually play it, you’re almost certainly aware of it. (You can play the game on several mediums, but for my part, I’m well familiar with the cry of my non-playing friends who bemoan the constant barrage of Wars-related posts on Facebook.) Tonight, the man who brought gin and juice to the masses is joining forces with the latest game in the franchise, “Mafia Wars: Las Vegas,” to – for lack of a more cultured phrase – blow shit up.

Snoop Dogg will blow up a four-ton armored truck to commemorate the 10 millionth visitor to “Mafia Wars: Las Vegas”, which debuted on July 21. That’s right: it was launched less than a month ago, and it’s already hitting the 10-million-visitor mark. That’s how popular this game is. The massive explosion is taking place in the Las Vegas desert, but it’ll be streamed live via the official Mafia Wars website, so everyone can watch Snoop Dogg light it up.

A handful of people, however, will be there in person to watch the event go down…and – ahem – yours truly will be one of them.

Stay tuned to your friendly neighborhood Bullz-Eye Blog for the post-event wrap-up, wherein I’ll offer my firsthand experience of the event and, if everything goes according to plan, the details on my few minutes one on one with Mr. Dogg.

Ah, I can smell the secondhand smoke already…

Bullz-Eye publisher Gerardo Orlando recently spoke with Richard Roeper about his new book – “Bet the House.” Roeper loves to gamble, so he came up with a great idea for a book after seeing Morgan Spurlock’s documentary “Super Size Me.” Roeper concocted his own 30-day challenge – he would bet at least $1,000 per day of his own money every day over a 30-day period. It’s a great read and we highly recommend it if you like to gamble. Roeper tries just about every form of wagering he could think of, from poker to a coin flip. He covers blackjack, slots, craps, sports betting, horse racing and much more, along with numerous trips to Las Vegas and some great stories about the Kentucky Derby.

His stories about some of the characters you run into when playing poker are hilarious.

BE: Some of the funniest parts of the book were the references to some of the other poker players you played with – the stereotypical, young poker player with the trucker hat, sunglasses, headphones. Talk a little bit about that because we’ve all run into those characters when we’ve played poker.

RR: Well yeah, it’s been about what…six, seven years now since the poker boom really hit, in the early 2000’s. So you know, you get a lot of these young players who, you know they were 14 or 15, watching the World Series of Poker and they have really been influenced by it, to me, in a comical way. Where they see these guys on TV with the sunglasses and the headphones and the Ed Hardy t-shirts and all that stuff. And they all think that they’re the next sensation and they’re so, you know, so serious and…unfortunately, it’s also given a lot of people license to really behave badly, in a boorish manner at the tables. And they don’t get it that if you’re Phil Hellmuth, you get away with it because you’ve got 11 bracelets and you’ve created a persona. If you’re some kid playing at a charity tournament in Chicago, you know, lighten up, get over yourself.

BE: Yeah, it’s hilarious when you run into those guys.

RR: I love messing with them.

Photo from fOTOGLIF

Few sporting events rival the opening weekend of March Madness, and you haven’t really experienced the event unless you’ve spent the opening weekend in Las Vegas. There’s nothing like hanging out in the sportsbook all day with the prospect of hitting the various parlay bets you’ve placed on teams you knew nothing about just days before.

With March Madness kicking off today, we’re naturally thrilled to be back in Vegas this weekend with our friends from the AXE Fixers line. Word is there is going to be a “surprise” show sponsored by the AXE Fixers line so look forward to the inside scoop from Bullz-Eye.com! We’re looking forward to the NCAA Basketball tournament action and watching it unfold at the Hard Rock Hotel sportsbook.

Also, if you haven’t had time yet to fill out your bracket, let John Paulsen help you out. He’s had some good success over the years, and he systematically analyzes the bracket every year and you can see his bracket for this year’s tournament here. We’ve printed it our to help us with our parlay bets!

Nothing comes between Ashley Greene and her SoBe. Nothing….zero! And to prove it, “The Twilight Saga” actress is celebrating the launch of SoBe Lifewater’s newest zero calorie flavors – Cherimoya Punch and Strawberry Dragonfruit – by posing in SoBe skinsuits for Sports Illustrated’s iconic swimsuit issue. The new spread appears exclusively in the eagerly-anticipated 2010 edition that hits newsstands Wednesday, February 10^th, but we have your official first look at the actress’ sexy photo shoot.

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We were invited to Las Vegas for the last installment of the 2010 Mustang Unleashed series, and we saw a spectacular illusion featuring famous Las Vegas magician Steve Wyrick from Planet Hollywood and world champion drifter Vaughn Gittin Jr. Read about it and check out the video on Dashboard News.

Photo from fOTOGLIF

Here’s a photo of fireworks exploding during the grand opening of the Aria Resort & Casino at CityCenter in Las Vegas. Vegas has been hit hard by the financial crisis, and now there’s a new, really big kid on the block with CityCenter.

The 67-acre, $8.5 billion mixed-use urban development center is a joint project between MGM Mirage and Dubai World and is said to be the biggest privately financed construction project in United States history. Aria is CityCenter’s centerpiece and includes a 150,000-square-foot casino and 4,004 hotel rooms and suites. The a while there were questions as to whether this complex would ever be finished. Now it’s here and it will be interesting to see the effect it has on Vegas. Not surprisingly, room rates are pretty low for December. If you’re able to check it out leave us your impressions in the comments!