The truck wars are heating up again as Chevrolet announced initial pricing, performance data, and EPA fuel efficiency estimates for the 2014 Silverado 1500, raising the bar in the fiercely competitive light-duty pickup segment.

Manufacturer’s suggested retail prices for the new 2014 Silverado regular cab will start at $24,585, including a $995 destination freight charge, the same base price as the 2013 model. For that price, the 2014 Silverado regular cab, which starts production this summer, will include a number of major improvements:

- A more powerful, more efficient EcoTec3 engine
- A six-speed automatic transmission
- A stronger, quieter cab with an all-new interior
- Four-wheel disc brakes with Duralife rotors
- A new bed with standard box rail protectors and CornerStep bumper

The base starting prices for the Silverado crew cab, the first model to launch later this spring, and for the new double cab Silverado, which replaces the extended cab, also will be the same as for the corresponding 2013 models.

Buyers of all 2014 Silverados also will receive a standard scheduled maintenance program for two years or 24,000 miles, whichever comes first. Up to four maintenance visits are included in the price of the vehicle, each one of which includes a regularly scheduled oil change, oil filter replacement, tire rotation and multi-point vehicle inspection, based on the schedule in the vehicle owner’s manual.

Proven V-8 power with better efficiency than a turbo V-6

The 2014 Silverado launches later this spring with crew cab models equipped with the all-new 5.3-liter EcoTec3 V-8, which is expected to power three out of four Silverado 1500s.

Chevrolet today announced EPA estimates of 23 mpg highway for 2wd models, and 22 mpg highway for 4×4 models. That is better than any V-8 competitor and beats the EPA estimates for the 2013 Ford EcoBoost turbocharged V-6 for both 2wd and 4×4 models.

Silverado’s 5.3-liter EcoTec3 V-8 is SAE certified at 355 horsepower and 383 lb-ft of torque, with more than 300 lb-ft of torque available from 2,000 to 5,600 rpm for responsive performance under a broad range of real-world conditions.

Best available towing rating of any light-duty pickup

Demonstrating the capability of the 2014 Silverado and its 5.3-liter EcoTec3 engine, double cab 2WD models equipped with the available max towing package, available later this year, will have towing ratings of up to 11,500 pounds, more than any light-duty pickup currently on the market.

To further save customers money and reduce inconvenience, Silverado’s 5.3-liter EcoTec3 V-8 is designed to operate on regular 87 octane gasoline even when towing or hauling.

Silverado will also offer later this year a standard 4.3-liter EcoTec3 V-6 that is expected to offer exceptional torque and towing capability for a standard V-6, and an all-new 6.2-liter EcoTec3 V-8, with even more power, torque, and towing capability than the 5.3-liter V-8. Final performance data and EPA estimates for these engines will be available in the coming months.

Seamlessly switch to four-cylinder operation

Silverado’s combination of capability and efficiency results in part from its EcoTec3 engines, which provide the proven power of a large-displacement truck engine when needed, then switch seamlessly to four-cylinder operation under lighter loads.

All three EcoTec engines feature direct fuel injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing, a combination not found in competitive trucks. The engines also use a compact overhead valve design and weight-saving components such as aluminum blocks and cylinder heads to reduce the mass of the engines for additional energy savings.

Other features that give the 2014 Silverado impressive capability include frames made from high-strength steel; rugged six-speed automatic transmissions; larger, stronger rear axles for V-8 models; and an updated suspension with two-stage multi-leaf rear springs.

Among the other updates for 2014 are a stronger, quieter cab; revised steering, suspension and brakes; and ingenious solutions for managing cargo in the bed.

The 2014 Silverado 1500 crew cab will be joined later this year by a regular cab model and a new double cab model, which replaces the extended cab and features forward-hinged rear doors for easier access to the back seat. Also coming soon are new heavy-duty pickups and an all-new midsize truck based on the successful global Colorado.

From what we can see, Chevrolet better crank up those assembly lines, because they’re going to be selling some trucks!

GM unveiled the 2013 Sonic RS with a lower and stiffer suspension, 4-wheel disc brakes and chrome tips. Also included are 17 inch wheels and a new front facia for a tough-looking interior. Additionally, the Sonic RS features a 138-horsepower (103 kW) Ecotec 1.4L turbo engine — the only vehicle in its segment to offer a turbocharged powertrain.

The Sonic RS has a great look and should add more sales to the Chevy brand. We’re very impressed in the way Chevy is targeting a younger audience with cutting edge designs at competitive prices. It will be released to the public in summer-fall 2012.

Bullz-Eye.com was invited to the 2013 Cadillac ATS presentation last night at the College for Creative Studies and we have to say that we walked away very impressed. The ATS is Cadillac’s answer to foreign automakers’ compact luxury sedans that have dominated this segment for many years. The ATS will launch this summer and Cadillac obviously has high hopes for the ATS as it will be competing in the largest segment of the luxury market, so the potential here is enormous. Along with a sleek and modern look, the ATS promises the desired performance from buyers in the compact luxury universe and that is partially because Cadillac looked at every material that went into the ATS and came away with a curb weight under 3400 lbs.

Depending on each individual buyer’s preference of the top fuel economy or all out power, you have a choice of three powertrains starting with a 200-hp 2.5-liter four-cylinder that should produce over 30 mpg on the highway, a confident 270-horsepower turbocharged 2.0-liter engine, or for those who want the power, there is a 318-hp 3.5-liter V6. Cadillac also went one step further by offering a manual transmission and optional all-wheel drive to the rear wheel drive platform. Pricing hasn’t been announced and believe me when I tell you we tried to find out, but we do know this segment’s current leaders start in the low 30k range and we expect something close for the 2013 Cadillac ATS.

I have to say that the 2013 Cadillac ATS made a strong first impression with us, and if the performance of this new luxury compact from Cadillac hits the mark, we look for thousands of new buyers coming into dealerships to give the ATS a drive. This segment is about much more than looks, and after hearing from GM North American President Mark Reuss and the other GM executives that presented the all-new ATS, they totally understand their potential customers and designed the ATS to “win” rather than just compete!

Check out our review of the 2012 Chevrolet Volt, the plug-in hybrid that is garnering a ton of attention. As you can see from the slideshow above, the styling is excellent on this vehicle.

It’s going to be fascinating to see how the Volt and other plug-in hybrids do in the marketplace. Cost is obviously a factor, but as more manufacturers put out electric and plug-in hybrid vehicles, we should see the costs coming down.