Drink of the Week: The Campari Cocktail

The Campari CocktailSo, you’re starting a new job requiring a long enough commute from your home that it will ultimately require a costly move. Then, the second day of your aforementioned lengthy commute, your car starts hesitating in stop-and-start cross county traffic. Next thing you know, you’re staring down the barrel of a big, big transmission repair bill while suddenly finding yourself with a rented Ford Focus in your driveway instead of your charmingly banged-up Buick.

When that happens, you don’t want a drink that requires a lot of fuss. It’s better if it trying it out helps finish up some nearly empty bottles, lightening your liquor load on your impending cross-megalopolis move.

So, I’ll spare you the usual classic cocktail history lesson as well as the tortured connection to current events or this weekend’s holiday. (Could any cocktail possibly be appropriate for Memorial Day, anyway?) This is clearly a time when you — by which I obviously mean “I” — want my evening cocktail to be simple, stimulating for the taste buds, and strong — which is why I’ve gone and doubled the amounts for my version of today’s DOTW. Feel free to halve it if you’re situation is different or if you’ll be driving anytime soon.

The Campari Cocktail

2 ounces Campari
1 1/2 ounces vodka (preferably 100 proof)
2 dashes aromatic bitters
Lemon or orange twist (fairly optional garnish)

Combine Campari, vodka, and bitters in a cocktail shaker. Shake as vigorously as you can manage and strain into — what else? — a chilled cocktail glass. If you like, throw in a lemon or orange twist — it can’t hurt and it might help. Sip and, if you you’re not likely to give a significant amount of your personal worth to a mechanic, thank your freaking lucky stars.

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I’ve praised the oh-so-sweet and then oh-so-bitter one-two punch of Campari before while discussing the hugely underappreciated Negroni as well as the oh-so-refreshing Americano. As the name implies, here’s a drink where the Campari flavor is really and truly front and center, perhaps too much for some folks. Certainly, replacing the gin in the Negroni with vodka (and actually using less of it), doesn’t do anything to complicate the drink or stand in the way of the Campari flavors, even if they could use a bit of leavening. That’s why I think I found adding in the stronger flavor of 100 proof Smirnoff resulted in a more satisfying taste experience as well as a more effective attitude adjuster.

Vodka-disliking cocktail snobs won’t be surprised that, while I’ve tried this drink with a number of brands, the results with the 80 proof vodkas, however, didn’t vary by much. Indeed, the very cheap Seagram’s and the much more high-endish Kettle One I used to make it didn’t really change the experience by that much. Still, since I like Campari, I’m declaring that a reason to like this drink. In fact, next week’s drink will also feature it, but it’ll be just a mite more complex…unless something else happens to my car.

  

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New things from Ford

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2011 Forward with Ford
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Dearborn Mi, During the F-150 drag stripe challenge 2011 Forward with Ford participants raced to the finish line. (06/23/2011)

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We joined Ford this past weekend in Dearborn with bloggers from all over the country to see what Ford has in store for the future. How does a car company deal with changing times and new trends? All companies have to react to the changing world around them and marketplace developments, but spotting trends early can be a big advantage if a company is nimble enough to capitalize on these trends.

Some of the subjects addressed included Living Green, Aging Population and Youth Influence and Global Convergence of Design. Malcolm Gladwell kicked off the event with a keynote speech that addressed the issues of change. Gladwell is always entertaining, but I learned much more when we got to see up-close some of the real trends Ford is addressing and how they are directly impacting products.

Other companies may have been first with green initiatives like electric cars and plug-in hybrids, but Ford is pushing very hard in these areas and we’ll see new vehicles in 2012. Ford has teamed up with well-known conservation and green advocate Ed Begley Jr. who gave us a compelling presentation on what was coming from Ford in this area. Some of the changes are not obvious. One interesting innovation involves soy-based foam which is being used in the seats of cars. This foam is biodegradable and offers a great alternative to petroleum-based foam products.

We got to spend time with J Mays in the Ford Design Center and I was blown away by what they can do now in the design process. Everything is digital, and now they can see and test everything on a massive digital high def screen that covered the entire wall in a large room in the design center. Digital version of the car concepts can be places in all sorts of digital settings so the designers can see what the car can really look like in real life, all the way down to how different types of light would reflect off of different paint jobs, Even the promo “photographs” are now digitally created which saves on time and money.

On the last day we had the opportunity to drive a bunch of Ford vehicles in different settings on the test track in order to learn about various Ford vehicles and initiatives. The events were fun and I learned quite a bit. I started with the F-150 drag races and managed to win my heat. I definitely enjoyed the feeling of flooring the truck from a dead stop on a straightaway!

The most revealing exhibit involved the all-new Ford Explorer. Ford had a series of dirt hills and other obstacles built so we could put the new Explorer to the test in off-road setting. They were showing off the vehicle’s Terrain Management System and I came away very impressed. The system takes the guesswork out of 4WD capabilities. Drivers can pick from four settings – Normal, Mud, Sand and Snow. It was a breeze going up and down steep dirt hills.

It was definitely an eye-opening weekend, so we’re expecting some big things from Ford over the next couple of years.

  

Sights at the New York Auto Show

We just returned from the New York Auto Show where we had the opportunity to tour the new cars with Wes Raynal from AutoWeek and one of their readers. It was very entertaining and enlightening as Wes was very knowledgeable and shared his insights on the new vehicles and trends in the industry.

Along with the new cars, we also discovered some beautiful eye candy along with way as well. We didn’t get as many photos as we got at the LA Auto Show, but we think you’ll like the slideshow we put together.

As usual, the gang from Chrysler led the way with beautiful models helping out with all the brands. The first model above was very tall and had an exotic look while sporting a very short skirt. The gang at Jeep took a very different approach as the model featuring the Call of Duty Wrangler sported camo pants to go with the outdoor theme. Ford didn’t want to be left out so you’ll see the beautiful blonde in the sexy boots above, and Fiat always finds tall, elegant models to highlight their stylish brand.

The show didn’t make a ton of news, though we liked the new Beetle and were mostly impressed with the lineups from automakers. It’s particularly nice to see the American car companies have their act together after years of struggles. Stay tuned for some video from AutoWeek to be released soon covering our tour of the show.

  

2011 Ford Explorer Limited first shots

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Bullz-Eye recently took delivery of a 2011 Ford Explorer Limited. Unless you follow this industry closely you probably wouldn't know it was an Explorer at first glance. This is basically an all new 2011 Ford Explorer. When designing this "Crossover," it's apparent Ford looked to the future rather than looking back. Check back soon for the review on Bullz-Eye.com!

  

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