“Mad Men” always had the feel of a show that couldn’t go on forever. It’s too smart, too ambitious, too consistent to live forever in a television world so full of subpar material. Basically, it’s too good to last.

So, it was disturbing, but not surprising to hear “Mad Men” cast and creators reveal the show is ready to retire from the advertising business after its seventh season.

For now – to celebrate the show’s fifth season – media joined fans of the show at the 2012 PaleyFest in Los Angeles to see what’s ahead for the most stylish and one of most (mad) manly shows on TV. Series stars Jon Hamm and January Jones joined John Slattery, Vincent Kartheiser, Kiernan Shipka and creator/executive producer Matthew Weiner for a red carpet episode screening and Q&A.

It was heartbreak for many of the male fans in attendance as the voluptuous and witty Christina Hendricks was otherwise engaged and couldn’t attend. Of course, it’s also possible she was laying low following her recent Twitter picture scandal in which said voluptuousness was on display for all the world to see.

Obviously, though still a couple years away, the specter of a series conclusion dominated much of the media’s bombardment of questions.

“As I’ve said, I don’t want to overstay our welcome,” Weiner said. “When I was a writer on “Sopranos,” I thought it was difficult sometimes to come up with stories that hadn’t already been covered on previous seasons or by other productions in the genre – other mob movies or TV shows. The fifth season is finished now, and I’m planning on seven. It’s just really hard to do this show.”

Pushing the idea of a final season aside, the hundreds of fans in attendance at the Saban Theater wanted the scoop on the new season. Last season ended with Don Draper – legally free of ice queen wife Betty and seemingly emerging from the shadow of alcoholism – suddenly getting engaged to Megan. Hamm said the major season-spinning plot twist felt like a shock right up until cast and crew made it official on film.

“(Weiner) and I talked about that ending for weeks before we actually shot it,” Hamm said. “But, even after all of that time, when it came time to shoot the scene, I was left wondering if it was all a fake. Was it just going to be a dream sequence or something?”

“I was just glad to see the season end up on sort of a hopeful, upbeat note,” Hamm added, “because my character had been on such a downward spiral throughout the season.

Weiner made it clear that, on the “Mad Men” set, the talented collective cast stays in character and interacts as a family as the top secret scripts unfold.

Weiner explained, “When I directed the scene where Don told his coworkers about the engagement, we filmed the group’s reaction shots first – a reverse angle. The other actors were mostly frozen – not a lot of reaction.”

“Then, we turned the camera around to see what they were so stunned by, and it was (Hamm) smiling as broadly as he ever has playing the role. That unnerved everyone. There hasn’t been a lot of smiling in (Draper’s life) recently before that moment.”

Hamm added, “I find myself really hoping that this works out for my character – after watching him struggle through the divorce and trying to give up his drinking.”

“We had that episode earlier in the last season in which (Draper) documented his struggles to stop drinking in his own journal. I think that story offered a new glimpse into how (Draper) was examining himself and evolving.”

While Hamm’s character moved on to a new potential relationship, ex-wife Betty Draper Francis (Jones) continued struggling with life as an often stern and unforgiving mother.

“I’m looking forward to see how people react to Betty now,” Jones said. “For a while, people have run away from me on the street all the time because they see how Betty treats her children. I think they’re worried about me becoming a mother myself now because they think I’m really going to be like that.”

“In this new season, I think Betty is still evolving, and I see her improving as a person.”

As the fifth season gets ready to roll on AMC, Hamm is following up on the longtime tradition of a series’ big star taking his shot at work on the other side of the camera by taking on some directing duties. It’s up to everyone else now to catch up to the idea.

“(The rest of the cast) said they’ll never work with me again. Actually, everyone was very supportive, and I got a lot of great advice from the other cast members.”

If you caught last week’s debut of Bullz-Eye’s 2012 TV Power Rankings, then you already know that we’re so excited about the return of “Mad Men” that we put it as our #2 show despite the fact that it hasn’t aired a new episode since 2010. So what? We’re excited, you’re excited, everyone’s been chomping at the bit for the fifth season to kick off that we can barely stand it. Surely that warrants a little fudging of the numbers, no…?

Since AMC let slip a few trailers this week to promote the new season of “Mad Men,” I figured this would be a good time to revisit the cocktail party thrown by the network during the January TCA Press Tour, where I was able to get a few minutes with a few of the cast members, but here’s the score, so you don’t get too excited: I got a couple of minutes one on one with John Slattery (Roger Sterling) and Rich Sommer (Harry Crane), got a single question with Jon Hamm, and was able to ask precisely nothing of Christina Hendricks. I did, however, stand next to her for an extended period of time, and just for the record, she’s just as gorgeous as in person as she is on TV and in photos…which, come to think of it, might have had something to do with why I never managed to ask a question. (Mostly, though, it was because I’m not into trying to out-talk other people, which was the modus operandi of just about everyone else surrounding her at the time.)

Oh, and speaking of not getting too excited…? Total-lack-of-spoiler alert: there ain’t a single lick of new footage in any of the below trailers. Thanks for nothing, Matthew Weiner. But, hey, at least they serve to remind you of how much you missed these characters.

Man oh man, March 25 seems like a lifetime away…

One of the big pieces of news to emerge about the return of “Mad Men” was that one of the episodes in the new season – not the season premiere, although it was the first episode the cast filmed upon coming back to work – was directed by Jon Hamm. While standing in a scrum during the cocktail party, I was privy to some of Hamm’s reflections on the experience.

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Make no mistake, this is not only your dad’s but also your grandfather’s whiskey. Depending on your age and where your family was during prohibition, it might even be your great-great-grandfather and/or grandmother’s whiskey. Say what you like about Canadian whisky, it’s stood the test of time.

Sometimes referred to, particularly in Canada, as rye despite the fact that it’s primarily made with corn spirits, Canadian whisky, unlike now resurgent American rye whiskey, never threatened to go away. Still, while some uninformed bartenders still think rye is just the name of a type of Jewish bread, it’s the rare bar that doesn’t stock Seagram’s V.O., Canadian Club, Crown Royal and often Black Velvet. Its the even rarer connoisseur or cocktail aficionado who will admit to being excited about them, with some liquor snobs deriding Canadian as “brown vodka.” Following their lead, younger drinkers who have taken to premium brands of bourbon and Scotch, have largely ignored it. That’s not to say unassuming Canadian Whisky has no fans among the cognoscenti. We kind of love it and no less an authority than cocktail historian David Wondrich suggests Canadian Club — a value-priced favorite of ours — as the perfect vehicle for an Old Fashioned, the most purist-friendly whiskey cocktail we know.

In any case, pop culture seems to be slowly becoming more aware of American rye whiskey’s almost-as-retro northern cousin. The 2008 primary elections saw Hillary Clinton swigging a much-discussed shot of Crown Royal, the very smooth Chivas Regal of Canadian. Though the label is angled so that the logo is just slightly out of our view, it’s clear that Canadian Club — first brewed by distilling legend Hiram Walker — is Donald Draper’s poison of choice on “Mad Men.” (In the first episode, newbie secretary Peggy Olson is informed that rye is the same as Canadian, and told it’s what her new boss drinks.) It also sure looks to be Canadian Club that washing up on the Jersey shore in HBO’s bootlegging themed early gangland drama, “Boardwalk Empire.” By law, Canadian whisky must be aged at least three years, though Canadian Club and Seagram’s V.O. are both aged for six

In fact, the popularity of Canadian whisky — which many insist must be spelled sans “e” — in the U.S. goes back to those dark days for everyone but gangsters between 1920 and 1933 when the sale and manufacture of liquor was illegal in the land of free and home of the brave, but thoroughly legal up north. Jewish-Canadian entrepreneur and liquor distributor Samuel Bronfman became wealthy and powerful beyond anyone’s wildest dreams by staying more or less on the right side of the law while doing business with the likes of Al Capone. He purchased Joseph E. Seagram’s and Sons and launched what became, for a time, a massive commercial and media empire. (It’s worth noting that the line’s flagship brand, Seagram’s 7 Crown, best known as the non-7-Up ingredient in a “7 and 7,” is not technically Canadian whisky. The U.S. version, at least, is bottled in Indiana and marketed as “an American whiskey,” whatever that is.)

Since it’s primarily blended and is generally not a very complex kind of a whiskey, it’s likely that Canadian will never have the cachet of bourbon, rye, or Scotch, but its hipness quotient may be improving slightly. Canadian Club has shrewdly played on its history with a series of attention-grabbing print ads with the slogan “Damn right, your dad drank it.” The ads alluded to the allegedly racy lifestyles of fathers of yore and used actual family photographs from Canadian Club employees.

As for cocktail and liquor aficionados, New York Times writer Robert Simonson blogged some time ago that his contacts in the gourmet and mixology worlds became obviously bored at the mere mention of Canadian whisky. However, Simonson’s April 2011 article details how there are real changes brewing in the world of Canadian booze. He specifically cites the highly acclaimed Forty Creek distillery and also attempts by better known makers of Canadian whiskey to brew blends that will appeal to drinkers used to the more complex flavors of today’s premium whiskeys.

Forty Creek does appear to be the most prevalent of the “new style” Canadian whisky manufacturers and we were able to pick up a bottle on sale at out local big-box beverage emporium. Our reaction was a bit mixed; we still think Canadian Club is more tasty and given its extremely low price, difficult to beat. Even so, we anxiously await the arrival of more and better Canadian whiskys. It’s time to see if our polite and funny friends to our north can create some premium whiskeys that will give some real competition to Kentucky and Tennessee, not to mention Scotland and Ireland.

As the name implies, this drink is perhaps the very oldest classic cocktail extant and, as with the Martini, it carries with it as much controversy and variation as you can possibly imagine. It’s staying power is no mystery in that it’s based on the fact that whiskey has some natural sweetness to it and, as Julie Andrews and the Sherman Brothers remind us, just a very literal spoonful of sugar really does help that medicine go down

Oddly enough, for such a simple drink, it’s one that only the best bartenders we’ve met seem to have mastered. On the other hand, as “Mad Men” viewers will remember from one particular episode, Don Draper has, too.

The Old Fashioned

2 ounces of whiskey (bourbon, rye, or Canadian)
1 teaspoon of superfine sugar and 1/2 ounce water, or 1/2 ounce of simple syrup
Angostura or Regan’s Orange Bitters
Orange wedge and/or maraschino cheery (very optional)

Dissolve superfine sugar — regular table sugar or cubes will also work but are harder to dissolve — in water or pour 1/2 ounce of simple syrup (i.e., sugar water) into an wide mouth Old Fashioned glass. If you like, muddle (smash) an orange slice in the bottom of the glass. Add ice cubes, whiskey and bitters — again, we personally prefer Angostura for bourbon or rye or Regan’s Orange for Canadian, but it’s your call. Stir vigorously with a swizzle stick or club spoon. If you like it a bit diluted, feel free to add just a bit of water, though purists will disagree wildly.

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Now, as I alluded to above, there are a great many controversies about the Old Fashioned and what works best in one. Don Draper and I are quite partial to the muddled orange slice and/or marischino cherry, particularly if it’s one of the very expensive gourmet cherries you’ll find at some excellent high-end bars. Famed politics and cocktail maven Rachel Maddow finds all that sweetness to be of the sickly variety and offers only a slice of lemon zest in a move that’s similar to the traditional recipe for the sazerac, a drink we’ll be covering later. She also uses a sugar cube and a muddler rather than my preferred choice of using superfine sugar or simple syrup for an easier sugar distribution, as well as soda water. Esquire‘s resident cocktail historian, David Wondrich, is of a similar mind.

I will say that I haven’t tried using soda water in the tiny quantities that Ms. Maddow does, nor have I tried one with as little ice, but I will be giving  the Maddow/Wondrich historical version a shot soon enough. It might be a bit strong for most people, but since Wondrich and Maddow suggest two of my favorite products — Canadian Club and Rittenhouse Rye (100 proof — yes, sir!) — I’m optimistic that this originalist take might just work as well.

On the the other hand, while I’ve been known to (gasp!) water my Old Fashioneds with just an additional splash or two, using a significant amount of soda water for this purpose is a big no-no, though it’s standard practice at many bars. Moreover, do not use maraschino “juice” in place of sugar/simple syrup, also standard practice at a lot of watering holes. To be scientific about it, it comes out way icky that way. I think me, Maddow, Wondrich, and even Draper would agree about that.