Most Bullz-Eye readers will recognize Adrian Grenier as Vincent Chase from HBO’s “Entourage.” But there’s much more to him than that. Grenier has always been passionate about the environment and living a sustainable lifestyle, and eventually that passion led him to co-found a company dedicated to this purpose.

I recently attended Ford’s 2012 Go Further event will several hundred other bloggers, and Grenier was featured on a panel with his SHFT.com co-founder Peter Glatzer to discuss green lifestyle issues along with other experts and activists. Frankly I came away very impressed. So many activists in this area can become very preachy about the subject, and that’s particularly true with celebrities. But Grenier is much more interested in inspiring people to make their lives more sustainable, and that’s the mission of SHFT.com according to their website:

SHFT is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through video, design, art and culture.

The website covers a wide variety of topics, including architecture, art, business, conservation, design, energy, fashion, food and home & garden. They’re aiming for an audience looking for innovative ways to change the way they live their lives in order to better take care of our planet.

One effort is called “The Big SHFT” which involves a partnership with Ford Motor Company.

The night before, we heard from Bill Ford who recounted his own commitment to these issues and he candidly discussed how the powers that be at Ford looked at him like he was an alien when he brought up these issues years ago. But he wouldn’t give up, and now Ford has become a leader in this area.

Among the presentations at the Go Further event involved some of the innovations coming out of Ford’s research labs that are changing the materials that go into their cars. One example is Ford’s use of soybean-based foam in seat cushions, backs and head restraints that saves about 5 million pounds of petroleum annually. The next step according to the researchers is making these foams biodegradable.

Ford is also focusing on recycled materials like plastic bottles, denim and old tires. They also working on other initiatives, like retired US currency of all things. With its strong, tensile characteristics, they are looking into shredding these old greenbacks for use in the manufacture of plastic parts like trays and bins. Currently retired currency is simply burned.

The possibilities are endless, as long as we put our minds to it. Ford is one of the many companies pushing for these solutions, and SHFT.com wants to inspire more companies and individuals to look for more innovations. You don’t have to be a multi-national corporation to make a difference.

Check out the SHFT.com website for more cool content in this area. You can also follow them on Facebook and Twitter. For some the green issue has become very political and polarizing, but it doesn’t have to be that way. All of us can learn more about simple changes we can make for a more sustainable lifestyle, and this bottom-up approach can have a huge impact.

We’re always looking for great T-Shirts, so we were very happy to receive some samples from WornFree.com. Their shirts inspired my music greats like Bob Marley and Joe Strummer and the designs are some of the best we’ve seen.

The Bob Marley classic from above was included with the samples sent to use. Apart from the cool design, the first thing we noticed was the super-soft, pre-washed and shrunk all cotton feel of the shirts. The comfort and fit were excellent so we were very happy with the product.

Browse through the selections of t-shirts, hoodies and sweats and it’s like browsing through the classic rock section of your music collection, with designs inspired by John Lennon, Joey Ramone, Iggy Pop and so many more.

The collection is so cool that we added it to our Father’s Day Gift Guide for the dad with excellent taste in music and t-shirt design!

Recon marries traditional styling, strong colors and functional athletic design for a versatile sneaker you can wear on the court and out on the town. They’re very comfortable, and better yet, the sneakers are very affordable as well. Check them out online along with Recon’s equally stylish t-shirts at ReconBrand.com, or you can find them exclusively at FinishLine stores nationwide. FinishLine operates more than 660 stores in 47 states, connecting to young, fashion-conscious individuals through a premium brand experience featuring the best selection of authentic, sport inspired products.

Celebrities like Jay Z, Sean Combs, Kellan Lutz and Jerry Ferrara have already nabbed a pair of the initial introductory styles of the Global Hi-Artist Series. The three unique styles were created in collaboration with renowned graffiti artists Stash, Wane and Futura.

If you’re looking for something new, you should definitely check these out. Also, with Father’s Day around the corner, you should consider these sneakers for the fashion-conscious dad.