It is with some shame that your humble writer admits that, until a few days ago, he had never tasted Campari. In case you don’t know, Campari is theoretically a very popular Italian apéritif — that’s “before dinner drink” to us English speaking barbarians — that’s essentially a drinkable variety of bitters. You see it consumed with soda in European films and every bar in the world seems to stock it but, classic spirit or not, nobody we know seems to drink it or anything made with it.

So it was with great curiousity that yours truly brought home a bottle of the stuff and broke the lifelong Campari drought. First, a surprising and delicious burst of orangey sweetness reminiscent of a really tasty Italian vermouth, then, a bracing bitterness. A bit strong and not 100% pleasant in the usual sense, but fascinating. Time for had another sip.

Yep, it was good to take the bitter with the sweet. It was better to try the most famous cocktail made using Campari.

The Negroni

1 ounce Campari
1 ounce sweet vermouth
1 ounce dry gin
Twist of orange peel (garnish)

Shake like the dickens and serve in a chilled martini glass. Semi-optional final step: swirl the orange twist around the rim of the glass and “express” it (twist it) over the drink. Drop it in.

If the above seems a bit too sweet for you, feel free to increase the gin slightly and decrease the Campari and vermouth. (David Wondrich‘s version is 1.5 ounces gin to 3/4 ounce Campari and vermouth, and it works beautifully.)

*****

Folks, I’m going to drop the “royal we” I’ve been using and say in the first person that I really love the Negroni. It appeals to my sweet tooth while also being plenty refreshing on a warm summer day and offering a delicious complexity thanks to the one-two sweet-bitter punch of the Campari, softened by the sweet vermouth and with a terrific tang coming from the gin. For some reason, bartenders I’ve met are skittish about this drink and it has a somewhat “difficult” reputation. My take is that, if you can enjoy a Manhattan, you’re probably more than definitely ready for a Negroni and it’s a lot more accessible than a martini. I love this drink and think you will, too.

The Negroni is often served on the rocks, particularly in Europe, but I tried it that way and, like most “up” drinks served on the rocks, the results were not exciting, almost sickly sweet. It’s also often served anti-James Bond style, stirred and not shaken, on account of the bar worker’s lore that gin should only be shaken when non-alcoholic ingredients are present. I tried that too and decided that worrying about the gin here was complete balderdash. Negronis demand a good shaking.

Oh, and if you’re wondering where the name comes from, it’s simple enough. It seems that a turn-of-the-20th-century Italian count named Negroni was drinking another Campari-based cocktail, an Americano, (we’ll cover that some other time) and wanted a stronger version with some gin in it. That’s the whole story.