For years, Coors Light has been telling us when our beer is cold enough to drink with their cold-activated bottles and cans. Now, they’ve taken the concept to the slopes with cold-activated skis and snowboards, in partnership with ski and snowboard manufacturer K2. World class K2 athletes Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy — AKA, the Coors Light Six Pack — embark on a four-part documentary to see what it’s really like to live for the cold. Check out the trailer above to get a look at these awesome skis and snowboards!
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