Captain Morgan gets into social gaming with “Captain’s Conquest”

The makers of Captain Morgan Original Spiced Rum are setting sail on a brand new adventure, and this time, it involves a mobile device instead of a shot glass. The first of its kind for a spirits brand, “Captain’s Conquest” is a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan’s world.

The goal of the game is to rise through the ranks – from a Stowaway to the Captain of your own powerful fleet – ruling the high seas and reaping rewards through skilled digital gameplay and adventurous behavior in the real world. Players will earn points and gain status by mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles.

At the onset of the game, players are given command of a ship, the initial size of which is determined by their influence on social platforms such as Facebook, Foursquare and Twitter. In the Captain’s world, size matters, as the magnitude of a player’s ship and the adornments acquired during their adventures influence their success in battle, and ultimately their rank. Using GPS and location-based technologies, the game populates the map screen with visual representations of other players’ ships in the area. Players have the option to interact with those around them by challenging enemy ships to battle.

The game is available for free in both Android Market and the Apple App Store.

  

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Captain Morgan officially names Marisa Miller first mate

This past saturday, Las Vegas played host an evening of adventure, debauchery, and swashbuckling as Captain Morgan held his “Welcome to the Captain’s World” party. The purpose behind the bash was to unveil a new ad campaign for the world renowned rum, and to give the Captain a chance to introduce his new First Mate: Marisa Miller.

Set to launch nationwide this week, the campaign chronicles Miller’s new responsibilities as “First Mate,” including what it takes to protect the Captain’s world famous spiced rum – attitude and some serious sword-handling skills. Yeah, we said sword-handling skills. We normally try to avoid knife fights, but if Marisa Miller was bearing down on us with a sword, well, we’d be fools not to sit back and take whatever beating she’s willing to dish out.

As the clock moved past midnight and on to 10/10/10, Marisa Miller debuted her new video, aptly named “Welcome to the Captain’s World.” She and the Captain also announced the formation of the First Mate Fund, a non-profit fund established by the Captain Morgan brand to award grants to several charitable organizations that focus on responsible drinking awareness and education.

Starting this week, you’ll be able to catch the “First Mate” campaign in print and online advertising, billboards and bus wraps as well as in various social responsibility communications and event appearances. Additional information about the First Mate Fund and its beneficiaries will be announced in the coming weeks.

  

Marisa Miller is a sexy pirate in Captain Morgan ad!

We were able to get a sneak peek at the trailer for Victoria’s Secret supermodel Marisa Miller’s newest commercial for Captain Morgan where she gets to play the role of a sexy pirate. The sexy spot will premiere next week and it chronicles Marisa’s newest job as Captain Morgan’s First Mate – where her duties include protecting the Captain’s legendary spiced rum and kicking a little ass along the way. It’s a fun video, and anything involving Marisa Miller is worth a look!

  

Drink of the Week – Captain and Cola in honor of Captain Morgan’s 375th birthday

Believe it or not, Captain Morgan has been around for roughly 350 years! So, they’re celebrating Captain Morgan’s “375-ish” birthday on May 15th – it’s hard to be really precise when you’re dealing with hundreds of years.

In honor of the Captain, Diageo sent us some samples, and we’ve been getting reacquainted Captain Morgan Original Spiced Rum, while tasting Captain Morgan Lime Bite and Captain Morgan Black Cask 100 Proof Spiced Rum for the first time. Great stuff!

For this week’s Drink of the Week, we decided to go with an old favorite made with some Captain Morgan.

Captain and Cola
1.5 oz. Captain Morgan Original Spiced Rum (25 oz. per bottle)
3 oz. cola
1 lime wedge

Drink Recipe Preparation:

o Add Captain Morgan Original Spiced Rum and cola in ice-filled highball glass.
o Garnish with lime wedge.

It’s simple and easy, but it’s a classic and it’s refreshing as hell.

  

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