This variation on the very popular brand of Canadian whisky has been around for years, but I’ve never seen it on a single store shelf. In fact, at first I assumed it was a brand new product. It’s not, but it fits right in with the trend towards attempting more complex variations on the traditionally light and smooth Canadian whisky discussed in our “Spotlight on Booze” piece several weeks back.

As the name Canadian Club Classic 12 indicates, this expression is aged 12 years rather than six years as with standard Canadian Club.  It is actually one of a few spin-off lines from Hiram Walker’s best-known brand. The venerable whisky line also includes the more commonly available 10-year-old Canadian Club Reserve, which I’ve enjoyed, and a 100 proof version I would truly love to try at some point — now that I know it exists.

I’ve been sampling this whisky — the Canadians dispense with the “e” — for a while now and have featured it in a couple of “Drink of the Week” posts, but I haven’t really discussed it on its own. Like a lot of things, it took some getting used to but has grown on me.  I found it pretty outstanding in the slightly counterintuitive Bloody Caesar recipe that I ran. Its more smokey flavor may also work better in a Canadian Cocktail than ordinary CC.

Though I rarely drink booze straight except when I’m doing these reviews, it definitely tastes better neat than it’s more inexpensive but supremely mixable brethren. CC 12 has some Scotch-like astringency, but the flavor also has maybe a tiny bit more of a noticeable sweetness with a rye tang. It’s fine on the rocks and extremely drinkable with soda.

All in all, I’m coming around to the view that I’m pretty favorable to this expression, perhaps because it actually predates recent attempts to appeal to connoisseurs. In the case of the acclaimed Forty Creek, those efforts may have lead to a whiskey I personally found excessively difficult for all its greater complexity. I prefer the lightness and smoothness of regular Canadian whisky in general, and standard (and very inexpensive) Canadian Club in particular, which causes some to sniff that it’s the vodka of whiskey. I still like vodka, too.

In general, Canada’s correctly beloved Bloody Caesar is nothing more or less than a Bloody Mary made with Clamato or a similar tomato/clam juice beverage rather than straight tomato juice. In fact, you are certainly not ill-advised to simply make that substitution with the previously described DOTW Bloody Mary recipe. Nevertheless, I recently tried out this particular recipe provided by, naturally, the Canadian Club people to promote their new Canadian Club Classic 12 Year-Old whisky and I highly recommend it.

Yes, you can make a bloody beverage with not only vodka and gin but with various types of whiskey, and I have to say that this particular variant on the classic is pretty fantastic. It’s about as refreshing as an alcoholic cocktail can be while having plenty of spice to it. It really does seem to taste best with CC’s newest brand, but this version of the Bloody Caesar works very nicely with vodka or regular Canadian Club as well. The trick here is that this is the first Bloody Anything I’ve tried that comes out of shaker rather than being built in the glass.

The Bloody Caesar, CC Variant

1.5 ounces Canadian Club Classic 12, or alternative boozes as preferred and available
4 ounces Clamato/tomato-mollusk beverage of your choice
4 dashes Tabasco/Louisiana hot sauce of your preference
2 dashes Worcestershire sauce (I like Lea & Perrin’s, when I find it on sale)
1 dash black pepper
1 lemon wedge
1 small celery stalk (optional but very nice garnish)

Pour your liquor and tomato-clam beverage into a cocktail shaker with ice. Add the hot sauce, Worcestershire and pepper. Squeeze the juice out of your lemon wedge and throw the spent edge into the mix. Shake very vigorously. Strain over fresh ice into a highball/Collins glass. Add your celery, if you’ve got it.

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I did try one more variant of this, using an inexpensive brand of blended Scotch. It wasn’t half bad. I hereby christen it the Bloody Macbeth. Just be careful when ordering it near nervous Shakespeareans.

Make no mistake, this is not only your dad’s but also your grandfather’s whiskey. Depending on your age and where your family was during prohibition, it might even be your great-great-grandfather and/or grandmother’s whiskey. Say what you like about Canadian whisky, it’s stood the test of time.

Sometimes referred to, particularly in Canada, as rye despite the fact that it’s primarily made with corn spirits, Canadian whisky, unlike now resurgent American rye whiskey, never threatened to go away. Still, while some uninformed bartenders still think rye is just the name of a type of Jewish bread, it’s the rare bar that doesn’t stock Seagram’s V.O., Canadian Club, Crown Royal and often Black Velvet. Its the even rarer connoisseur or cocktail aficionado who will admit to being excited about them, with some liquor snobs deriding Canadian as “brown vodka.” Following their lead, younger drinkers who have taken to premium brands of bourbon and Scotch, have largely ignored it. That’s not to say unassuming Canadian Whisky has no fans among the cognoscenti. We kind of love it and no less an authority than cocktail historian David Wondrich suggests Canadian Club — a value-priced favorite of ours — as the perfect vehicle for an Old Fashioned, the most purist-friendly whiskey cocktail we know.

In any case, pop culture seems to be slowly becoming more aware of American rye whiskey’s almost-as-retro northern cousin. The 2008 primary elections saw Hillary Clinton swigging a much-discussed shot of Crown Royal, the very smooth Chivas Regal of Canadian. Though the label is angled so that the logo is just slightly out of our view, it’s clear that Canadian Club — first brewed by distilling legend Hiram Walker — is Donald Draper’s poison of choice on “Mad Men.” (In the first episode, newbie secretary Peggy Olson is informed that rye is the same as Canadian, and told it’s what her new boss drinks.) It also sure looks to be Canadian Club that washing up on the Jersey shore in HBO’s bootlegging themed early gangland drama, “Boardwalk Empire.” By law, Canadian whisky must be aged at least three years, though Canadian Club and Seagram’s V.O. are both aged for six

In fact, the popularity of Canadian whisky — which many insist must be spelled sans “e” — in the U.S. goes back to those dark days for everyone but gangsters between 1920 and 1933 when the sale and manufacture of liquor was illegal in the land of free and home of the brave, but thoroughly legal up north. Jewish-Canadian entrepreneur and liquor distributor Samuel Bronfman became wealthy and powerful beyond anyone’s wildest dreams by staying more or less on the right side of the law while doing business with the likes of Al Capone. He purchased Joseph E. Seagram’s and Sons and launched what became, for a time, a massive commercial and media empire. (It’s worth noting that the line’s flagship brand, Seagram’s 7 Crown, best known as the non-7-Up ingredient in a “7 and 7,” is not technically Canadian whisky. The U.S. version, at least, is bottled in Indiana and marketed as “an American whiskey,” whatever that is.)

Since it’s primarily blended and is generally not a very complex kind of a whiskey, it’s likely that Canadian will never have the cachet of bourbon, rye, or Scotch, but its hipness quotient may be improving slightly. Canadian Club has shrewdly played on its history with a series of attention-grabbing print ads with the slogan “Damn right, your dad drank it.” The ads alluded to the allegedly racy lifestyles of fathers of yore and used actual family photographs from Canadian Club employees.

As for cocktail and liquor aficionados, New York Times writer Robert Simonson blogged some time ago that his contacts in the gourmet and mixology worlds became obviously bored at the mere mention of Canadian whisky. However, Simonson’s April 2011 article details how there are real changes brewing in the world of Canadian booze. He specifically cites the highly acclaimed Forty Creek distillery and also attempts by better known makers of Canadian whiskey to brew blends that will appeal to drinkers used to the more complex flavors of today’s premium whiskeys.

Forty Creek does appear to be the most prevalent of the “new style” Canadian whisky manufacturers and we were able to pick up a bottle on sale at out local big-box beverage emporium. Our reaction was a bit mixed; we still think Canadian Club is more tasty and given its extremely low price, difficult to beat. Even so, we anxiously await the arrival of more and better Canadian whiskys. It’s time to see if our polite and funny friends to our north can create some premium whiskeys that will give some real competition to Kentucky and Tennessee, not to mention Scotland and Ireland.

Like the nation for which it is named and the spirit with which it is made, this week’s selection is often overlooked and highly underrated. Indeed, at least on the web, it’s almost unheralded among cocktails, classic or otherwise. Still, it’s a pretty delightful variation — I’d say improvement — on a whiskey sour with a bit of classic margarita thrown in.

As the name would indicate, the Canadian Cocktail is definitely an enjoyable way to enjoy Don Draper and Nucky Thompson’s underrated favorite, Canadian Club, or, if you’re feeling like something a bit more complex, the new Canadian Club Classic 12 (as in 12 years-old). It’s part of a new wave of high end Canadian whisky and a beverage we’ll be returning to elsewhere.

The Canadian Cocktail

1 1/2 ounces Canadian whisky
1/2 ounce freshly squeezed lemon juice
1/2 ounce orange curacao or triple sec
1-2 dash bitters (Angostura or orange)
1 teaspoon superfine sugar (highly optional)
1 maraschino cherry (garnish, fairly optional)

Combine ingredients in a cocktail shaker. If you’re adding sugar dissolve it. Add ice, shake like the dickens and strain into a chilled and preferably smallish rocks/old fashioned glass, perhaps one in which you’ve already tossed a maraschino cheery if you’ve skipped the sugar. Sip in a leisurely manner while watching a “Kids in the Hall” rerun or a Guy Maddin flick.

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There are other versions of this drink floating around the net. Some dispense with the lemon juice, which might work if you’re using a really good triple sec or a very small quantity of it. Some call for you to peel an entire orange rind to make a gigantic orange twist. I’m sure it’s a fine touch, but I haven’t learned to do that yet without threatening myself with major harm. I would, however, counsel cocktail cheapskates to use orange curacao, which should have a slight edge of bitterness. On the inexpensive end of the liqueur landscape, it brings a much more interesting and less insipid flavor to the drink.

As the name implies, this drink is perhaps the very oldest classic cocktail extant and, as with the Martini, it carries with it as much controversy and variation as you can possibly imagine. It’s staying power is no mystery in that it’s based on the fact that whiskey has some natural sweetness to it and, as Julie Andrews and the Sherman Brothers remind us, just a very literal spoonful of sugar really does help that medicine go down

Oddly enough, for such a simple drink, it’s one that only the best bartenders we’ve met seem to have mastered. On the other hand, as “Mad Men” viewers will remember from one particular episode, Don Draper has, too.

The Old Fashioned

2 ounces of whiskey (bourbon, rye, or Canadian)
1 teaspoon of superfine sugar and 1/2 ounce water, or 1/2 ounce of simple syrup
Angostura or Regan’s Orange Bitters
Orange wedge and/or maraschino cheery (very optional)

Dissolve superfine sugar — regular table sugar or cubes will also work but are harder to dissolve — in water or pour 1/2 ounce of simple syrup (i.e., sugar water) into an wide mouth Old Fashioned glass. If you like, muddle (smash) an orange slice in the bottom of the glass. Add ice cubes, whiskey and bitters — again, we personally prefer Angostura for bourbon or rye or Regan’s Orange for Canadian, but it’s your call. Stir vigorously with a swizzle stick or club spoon. If you like it a bit diluted, feel free to add just a bit of water, though purists will disagree wildly.

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Now, as I alluded to above, there are a great many controversies about the Old Fashioned and what works best in one. Don Draper and I are quite partial to the muddled orange slice and/or marischino cherry, particularly if it’s one of the very expensive gourmet cherries you’ll find at some excellent high-end bars. Famed politics and cocktail maven Rachel Maddow finds all that sweetness to be of the sickly variety and offers only a slice of lemon zest in a move that’s similar to the traditional recipe for the sazerac, a drink we’ll be covering later. She also uses a sugar cube and a muddler rather than my preferred choice of using superfine sugar or simple syrup for an easier sugar distribution, as well as soda water. Esquire‘s resident cocktail historian, David Wondrich, is of a similar mind.

I will say that I haven’t tried using soda water in the tiny quantities that Ms. Maddow does, nor have I tried one with as little ice, but I will be giving  the Maddow/Wondrich historical version a shot soon enough. It might be a bit strong for most people, but since Wondrich and Maddow suggest two of my favorite products — Canadian Club and Rittenhouse Rye (100 proof — yes, sir!) — I’m optimistic that this originalist take might just work as well.

On the the other hand, while I’ve been known to (gasp!) water my Old Fashioneds with just an additional splash or two, using a significant amount of soda water for this purpose is a big no-no, though it’s standard practice at many bars. Moreover, do not use maraschino “juice” in place of sugar/simple syrup, also standard practice at a lot of watering holes. To be scientific about it, it comes out way icky that way. I think me, Maddow, Wondrich, and even Draper would agree about that.