Bear Naked Granola is an all-natural blend of whole grains and other natural ingredients and its premise is that it gives a person the energy to do anything. To that end, the company has begun a Facebook campaign for people to share videos of fun, wild and “totally ridiculous” sports activities. Sports teams or individuals are able to upload their videos.

But being that we review food products on here, we also asked for samples to check out. I’m not sure that I would do anything wild and crazy upon eating this granola, but it’s damn tasty. We tried the Bear Naked Peak Protein Original flavor and it’s not quite crunchy–but more “soft crunchy” if you can imagine that. Put it this way, it won’t cut your gums like some granolas do. It’s not overly sweet either. We also tried the Bear Naked “Fit” Vanilla Almond Crunch, and this one is a bit crunchier and has a maple-y undertone. It has just 4 grams of sugar, but because of that, doesn’t taste as good as the original flavor. But as for that original flavor, I might just eat the whole bag right now.

For more on Bear Naked’s video promotion and how you can get involved, please visit their website.