Dollar Shave Club introduces One Wipe Charlies

The gang at Dollar Shave Club created plenty of buzz with their first video featuring founder Michael Dubin that was titled “Our Blades Are F***ing Great.” Now they’re introducing a new product in their quest to “own the bathroom” and you can see this new and hilarious video above for the product that’s aptly referred to as Product #2.

The new product isn’t very glamorous – it basically helps you clean up your rear end. One Wipe Charlies are flushable wipes, which are apparently growing in popularity, even among men. Who knew? According to their website, “51% percent of US men 18-45 use flushable wipes. Yes, you read that right. Half of men are using wipes to get clean, 16% of them use wipes instead of toilet paper.” Mr. Dubin makes this observation: “89% of wipe users are “very/extremely satisfied” with their cleanliness after using a wipe vs. only 58% of TP-only users. This should sound logical: If you stepped barefoot in a hot pile of dog poo, would you smear it off with a dry paper towel? No, you’d take a shower. Well, this isn’t your foot, it’s your center of gravity. Men who want to live the True Clean – the One Clean – use wipes.” They were kind enough to send us some, we tried them them, and we can safely say the improvement was quite noticeable.

So eliminate those skid marks forever and give One Wipe Charlies are try.

  

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