The year’s most anticipated tech launch has arrived. With a revolutionary new drinkable wearable, Jim Beam is advancing the technology of shot pouring and drinking, providing bourbon lovers a fool-proof way to pour a refreshingly crisp Jim Beam Apple shot that can be enjoyed as is, on the rocks or with club soda and a lemon wedge.

Jim Beam Bourbon, the world’s #1 best-selling bourbon, is changing the game again, taking its knack for bourbon innovation and breaking into the tech market with a first-of-its-kind Jim Beam Apple Watch.

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