Developer:
David Galindo

Compatible with:
iPad 2 and up (including iPad Mini)

Requires:
iOS 3.2 and up

Price:

$2.99

Available here

While some will disagree, cooking is often a rewarding, useful, and relaxing endeavor that all should have some measure of skill in. Not only is it a great creative outlet, but the end result of a well done meal is rewarding in several ways. The same, however, can not always be said of cooking in a high profile, high volume, high pressure kitchen where the work is grueling, thankless, and sometimes cruel. Yet many in the business will tell you the challenge of it is strangely addictive, and that there is no greater satisfaction than a well done shift, and consistently making the perfect meal.

Now there is an app called “Cook, Serve, Delicious!” that perfectly captures that mix of emotions. The iPad version of the PC title of the same name, “Cook, Serve, Delicious!” is a restaurant management game that separates itself from the sizeable number of similar titles out there by being insanely detailed, and ridiculously tough.  The very basics of the game see you taking incoming orders and building them via the simple recipe prompt. As the orders pile up, you’ll find yourself having to manage several meals at once (done through a upper corner quene), prepping some while others finish,and always being careful to get to everyone in time without ruining a meal.

It would be an intense enough experience, but where the game separates itself is in the almost anal nature it takes towards its subject matter. You don’t just cook and serve meals, but you also must handle back of the house work like setting rat traps, washing dishes, and taking out the trash. It’s not all grunt work though, as since this is also your restaurant, that means you are the chef, owner, and manager. This is where things get really exciting, since you are tasked with buying food for the day and building a menu that must be familiar, yet fresh, and always evolving. You must deal with food costs, menu changes, special requests, challenges (including “Iron Chef” like competition invites), and even the occasional robbery all while running the day to day activities of your restaurant (a day in the game takes 6 minutes in real time). Ultimately your efforts are in the pursuit of increasing your restaurant’s star rating and public buzz level (and of course purchasing restaurant upgrades) in order to move on to bigger, better, and more challenging venues.

Nothing comes easy in “Cook, Serve, Delicious!”, and during the game’s rush hour moments, things can seem downright impossible. While the actual cooking mechanics aren’t as detailed and interactive as games like “Cooking Mama”, it’s the fact that you are tasked with managing everything, and that everything is so richly detailed, that makes the game so very worthwhile. Building a popular, yet inventive, menu in your own style, and being able to eventually serve it almost instinctively is one of those gaming nirvana feelings that never grows old, because it is always difficult to achieve. Thankfully the challenge doesn’t derive from the touch controls (which are well implemented), and the game’s appetizing graphic style and catchy soundtrack are a constant and welcome presence.

In many ways “Cook, Serve, Delicious!” reminds me of the recently released starship simulator “FTL” where your dream of running a starship (or restaurant in this case) is quickly burdened with the reality of doing so. Yet thanks to some ingenious design, and a well implemented balance of challenge and reward, “Cook, Serve, Delicious!” provides a long journey that proves the thrill that comes from overcoming true adversity is often greater than that of any pre-conceived fantasy notions you may have had on the subject. It goes beyond your ideas of the genre, and serves up a tasty app of the week.

Developer:
DualBoot Games

Compatible with:
Android Systems

Requires:
Android 2.2 and up

Price:

$1.99

Available here

I have a confession for this entrant of app of the week. My choice isn’t really an app at all.

No, friends wait! Put down your torches and pitchforks and hear me out. While not strictly an app, and more of a wallpaper, this entrant is related to Christmas, which I think we call all agree is pretty bad ass.

And you know what? So is this wallpaper. It’s a live wallpaper that comes from the good people at DualBoot Games and is called Christmas HD. As you may have guessed, it’s in celebration of Christmas, and over the course of five screens depicts a home that is decked out with all of the classic decorations. Besides being extremely bright and colorful and active, the wallpaper is also filled with many, many details. You’ve got a calendar that serves as a Christmas countdown that updates every day, a steaming mug of hot chocolate with rising steam, a copy of “Twas the Night Before Christmas” resting on a comfortable lounge chair, snow gently falling outside the window, stockings hanging by the roaring fireplace, and a plate of cookies laid out by a note for Santa just to name a few. No classic sign of the holidays was left by the wayside, and that warm feeling that can only be described as “Christmasy” is impossible to avoid as you scroll through the wallpaper with a childish smile.

What really sells the wallpaper are the customization and interactive options available. Everything from the name on the stockings, to the photo on the mantle, to the message on the note, to the decorations on the trees and more can be customized via the surprisingly deep wallpaper menu which simply lays out a very welcome variety of options for the user. Even better, you can interact with a variety of the items on display in unique and unexpected ways, that will have you touching and swiping all over the layout just to see what may happen.

There’s an almost infinite amount of wallpapers available, and around this time of year, many of them are Christmas related. None of them, however, compare to Christmas HD. It’s vibrant, it’s clever, and it’s absolutely loaded with customizable details, the discovery of which are pleasantly comparable to the experience of opening a Christmas present. It’s constant presence on your phone is a cheerful reminder of the best time of the year, and the amount of fun clearly had making it is instantly recognizable in the amount of fun you will have using it.

For most of the year, this wallpaper may come off as confusing, unnecessary, and somewhat of a bad investment at $1.99. However, it’s hard to think like that when you’re in the heart of “Christmas-mania”, and for this brief time period it’s the best wallpaper money can buy, and makes for a very merry app of the week.

Developer:
Rockstar Games

Compatible with:
iPhone 3GS and up (optimized for iPhone 5)

iPod Touch 3rd gen and up

iPad

Android Systems

Requires:
iOS 4.3 or later

Price:

$4.99

Available here (for iOS)

*Temporarily unavailable for Android

I was only a child of the 80’s in the strictest of technical senses, so I don’t share the same nostalgia for the decade that some do. However, it’s still entertaining to look at the 80’s objectively as you wonder what the collective masses of Americana were thinking, and if the mounds of cocaine being passed around enhanced the bad hairstyles and pastel color patterns, or merely numbed the pain of them.

I do however have a fond recollection of the growing up with the “GTA” series in my teenage years, and among those games, I have the fondest memories concerning the 80s influenced “GTA: Vice City”. Hot off the heels of the groundbreaking “GTA: III”, “Vice City” did many of the same things as its predecessor, but added more weapons, missions, characters, rampage options, in-jokes, cars, and everything else that makes the GTA series what it is. In fact, many fans still consider “Vice City” to be the peak of the series to this day.

And now it comes to iOS and Android systems courtesy of Rockstar, to celebrate the 10 year anniversary of the game’s release. The conversion carries all of the usual aspects such as enhanced graphics (which look phenomenal on the iPad), custom radio station option (always welcome),and re-worked touch controls (which are always hit and miss for the GTA mobile series, but are serviceable). Other than that it is more or less the same game.

Which is exactly why it’s here. After working out the kinks from the 3D conversion in “GTA:III”, but before becoming burdened with the RPG elements of “San Andreas” or the misguided attempts at realism with “GTA:IV”, “Vice City” ran with its chance to perfect the “GTA” formula, and never looked back. It’s story is still the tightest in all of the series, the voice acting is also among the best (featuring Ray Liotta’s best performance of the last decade), the soundtrack is a hit on all stations, missions are creative without becoming burdensome, the vehicle selection (which included motorcycles and helicopters) is top notch, the weapon variety is fun, the property buying system is inspired, and the use of the over the top 80s with the over the top “GTA” series is a match made in heaven.

Of course you still get the usual “GTA” brand of mayhem, which regardless of the game in the series, is always entertaining. The touch controls will always keep the mobile versions from becoming the definitive version of the games, but they’re about the only thing that isn’t better than the original. One quick note though is that the Android version is having some technical difficulties at the moment and isn’t currently available for download. However, once it is, this is a strong recommendation for all platforms, and a must buy for iPads.

Eventually you can see “Scarface” too many times, listen to Thriller only so much, and don your Don Johnson jacket for the final time while still getting away with it being considered ironic. In those moments, you need an 80’s fix that will never go out of style, and “GTA: Vice City” is just that, making it the app of the week.

Developer:
Skybound LLC.

Compatible with:
iPhone 3GS and up (optimized for iPhone 5)

iPod Touch 3rd gen and up

iPad

Requires:
iOS 4.3 or later

Price:

$1.99

Available here

Between the amazing 3^rd season of the AMC show, and the groundbreaking, incredible, indescribably inventive Telltale Games adventure series, we’ve been treated to more “Walking Dead” goodness this year than anyone could have possible anticipated. Yet for mobile developer Skybound, it wasn’t quite enough as they now bring us yet another reason to celebrate the increasing influence of the Robert Kirkman comic series on the digital world with their gaming app, “The Walking Dead: Assault”.

The game, much like Telltale’s, is based off of the original comic, and not the TV show, which is immediately evident by the appealing visual style, where most everything in the game is smartly presented in black and white except for aspects of characters, items, and blood. It lends a very necessary immediate appeal, and produces that always appreciated (if unwelcome) “someone looking over your shoulder while you play” effect.

Unlike the Telltale masterpiece though, this game is centered more on action than character interaction, as it employs a squad based  mechanic (think “X-Men Legends”) that feels right at home in this world. At its core, it doesn’t stray far from the usual tropes of the genre, as you select a group of 4 characters and take them through a series of levels completing mandatory and optional objectives, while fighting off waves of enemies. Along the way you can improve character and group attributes, acquire a range of supplies and weapons (melee and ranged) and take advantage of character’s unique abilities and group effects such as always hitting head shots for a short period of time, or increasing overall group damage. It makes the careful selection of your group vital and entertaining.

Outside of standard mechanics, the game incorporates some specific aspects of the zombie apocalypse nicely through elements like the sound detection system, which allows you to use environmental distractions to draw zombies (though too much noise will bring down the fury of the entire horde). It also does a nice job of compensating for the limits of the touch mechanics, and everything from managing the group, to managing the camera, is handled smoothly. Meanwhile, features like your group auto firing when enemies are in range help keep the action from being upset by poor design, and really show off the potential of this type of game on the mobile format when done well.

“The Walking Dead: Assault” is designed to perfection, which is great since underneath it all is an intensely fun adventure that’s multiple sections and objectives provide a lengthy experience that satisfies that immediate “kill all zombies” urge, but also lends some real substance to the proceedings with the leveling and ability functions. Thanks to the style and execution of the game, the constant bombardment of action never really feels repetitive, and the story of the comics is well implemented through comic book panel interludes.

Right now the game is only the first in a planned series of chapters, but even if more weren’t on the way, this title would be an easy recommendation. Zombie games are a dime a dozen, and mobile squad games rarely work out as they should, but of course it’s the “Walking Dead” series that again breaks new ground. Much like pulling the trigger on a walker, anyone with a slight interest in this game can’t afford to hesitate and should snatch this app up at the introductory $1.99 price.

It was Romero’s “Dawn of the Dead” that theorized that when there is no more room left in hell, the dead will walk the Earth. While that was meant as a warning of the end of days, in this case it’s a welcome happenstance that lends us the chance to play “The Walking Dead: Assault”, a no-brainer (pun very much intended) app of the week.

Developer:
Chillingo Ltd.

Compatible with:
iPhone 3GS and up (optimized for iPhone 5)

iPod Touch 3rd gen and up

iPad

Requires:
iOS 4.3 or later

Price:

$0.99

Available here

With well over 20 million downloads, one of the biggest successes of the mobile gaming era has been “Temple Run”. It’s concept couldn’t be more simple as you control a man perpetually running and avoiding obstacles to escape from a temple. It’s a basic idea executed to perfection, and even helped to popularize its own genre of games in the “endless runner”, a genre that hasn’t exactly been prolific in terms of entries that don’t suck.

One very notable exception was recently released though in Chillingo Ltd’s “Endless Road”. Much like it’s forerunner, the idea is elementary, as you are tasked with driving an endless road and avoiding the obstacles in your path, all while gathering coins to purchase upgrades with that range from new vehicles to paint that trails your wake. Along the way are also various jumps and inlaid arrows that speed you up, and can slow you down.

It would be a very unremarkable and forgettable game if it weren’t for a couple of wrinkles in the formula that enhance the experience. The first is the actual road which is constantly folding in on itself as the section behind you falls in your wake, while the road ahead springs up as you progress. It lends a great visual cue that gives you a constant, and necessary, feeling of tension. This tension is only increased by the game’s expertly used soundtrack, that’s constant driving beats provide the perfect sense of urgency.

But what really sells the title is the amazing graphics. While not pushing any technical limitations, the fact that every stage presents a new theme, color pallet, and always tougher series of unique obstacles, means that you never really encounter a moment that takes you out of the game and makes you realize the basic monotony of what you are doing. Instead, it adds to the already impossible addictive nature of this type of game as you can’t wait to see what lies ahead.

Is this another case of style over substance then? Oh most definitely. But that doesn’t mean the core gameplay concept of attempting to maintain a constant speed of 80 MPH or greater in order to not fall into oblivion isn’t absurdly fun on its own, but rather that even that just serves as a showcase to the abundance of creativity the development team has put into every visual. There’s not a millimeter of screen space that isn’t used to full effect, and little touches like a left and right path at the end of each level leading to different environments exemplify how much Chillingo was able to milk the concept for all of the addictiveness and replayability it is worth.

Much like tower defense titles and “Bejeweled” knock off puzzle games, endless runners should have worn their welcome out by now. However, it’s thanks to games like “Endless Road” that keep people coming back to the genres by providing perfect execution of the original ideas, and very fresh coats of paint.  With everything in this game’s arsenal it perfectly exemplifies the idea of the great Texas country singer Robert Earl Keen who said “the road goes on forever, and the party never ends.”

And if you know me at all, you know any game that lets me quote Robert Earl Keen is going to earn the app of the week.

Developer:
eBay

Compatible with:
iPhone

iPod Touch

iPad

Android Devices

Requires:
iOS 5.0

Android 2.1

Price:

Free

Available here (for iOS) and here (for Android)

There’s certain advantages and disadvantages to living in a big city that any resident will tell you. For disadvantages, there is the high cost of living, the crime rate, the human traffic (and motor traffic) all around, and in some places a smell so unique and horrific that you are afraid to identify it in the fear that by giving it a name, you also give it strength.

However there are the perks. The best restaurants and stores, world class architecture, an unlimited amount of entertainment options available around the clock, and the ability to have pretty much anything delivered to you.

That last one just got a big boost thanks to the launch of eBay Now. Available to residents of San Francisco for about a month now, recently the service has been expanded to New York and allows you to buy a large number of products from a variety of big name retailers from their eBay stores, and have it delivered to wherever you are, that same day, with an estimate that many of the deliveries will arrive in under an hour.

With a host of major retailers already signed up including Macy’s, Best Buy,  Target, and Walgreens, there are very few things you could want or need that are not now available to you for same day service, and the only limits of this app’s uses are seemingly your imagination as it pertains to what “have to have it here now” items you could possibly want.

And whether it be an impulse need for an epic NERF gun fight brought to you via Toys R’ Us, or a strong desire not to wash your socks in the near future that just leads you to ordering some new ones brought to you from Macy’s, there is now a wide variety of impulse purchase options available that are made all the better by the reported excellent speed, reliability, and support the service offers, which includes a GPS tracker of your delivery progress.

eBay Now is a significant release for the online retail giant, and shatters expectations of consumers when it comes to availability and speed of purchases even if they are used to living in a big city. eBay is looking to expand the service to more cities to come, so even if you are not in one of the included areas, be sure to keep an eye out for additional upcoming locations as this app comes through with its lofty promise and not only delivers just about anything you could want right to you, it also delivers the app of the week.

Developer:
22Cans

Compatible with:
iPhone 3GS or up (optimized for iPhone 5)

iPod touch 3rd gen or up

iPad

Android Devices

Requires:
iOS 4.3

Android 2.3.3

Price:

Free

Available here (for iOS) and here (for android)

Peter Molineaux has made his career off of hyping his titles to impossible degrees. From promising you the ability to play God with all that entails, to his infamous claim in “Fable” that you could plant a seed, and live to watch it grow into a tree, he’s defined by promising lemonade and delivering lemons.

Well, maybe that is a bit harsh as his titles are always interesting, even if they are never quite what you though they would be. He’s without a doubt one of gaming’s most unique minds, and he’s just released an app that might just be his most ambitious title yet. It’s called “Curiosity” and if you haven’t heard of it in your everyday life yet, you can expect that to change soon, as it is slowly taking the mobile gaming market by storm.

“Curiosity” is a game that starts with nothing more than a black cube. Zoom into the cube and you will see that it is comprised of millions of smaller cubes which can be removed with the touch of a finger. The goal couldn’t be more simple, as you are tasked with removing every single one of those cubes on one layer by taping them, in order to do the same on the next layer, earning coins for in game purchases that will let you dig faster.

That’s it. That’s the entire point to the game. Why would anyone want to do this? Well there are two reasons really, as it’s not just you chipping away at the seemingly infinite sized cube but rather thousands all working on a cube on each server, making this a pretty significant multiplayer title. The other is the vague promise that at the center of the cube is a life changing, mind blowing secret, which will only ever be revealed to one person, and that’s whoever removes the last cube first.

The whole “world changing” secret bit reeks of classic Molineaux, and will no doubt be a resounding dud. However, “Curiosity” is slightly different than the typical Molineaux hype job, as instead of promising the journey of a life time, he’s only promising the destination of a lifetime, and leaving the journey to those who wish to discover it.

It’s a key difference that is already paying dividends in the entertainment factor of the app, as the thousands that have played so far have already started creating sayings and photos of all kinds en route to the center of the cube. The sheer size of the structure makes it easy for a large number of hidden images and messages to be found, as every angle usually yields some new surprise, even if it is just a dirty word or two. Of course, they already go along with the hidden visuals the developers have put into each layer.

Much more than the contents of the cube then, it is the community aspect that drives what is better described as a global social experiment than a game. Since the only real gameplay consists of removing a seemingly infinite amount of blocks one at a time (even if there are coin and combo incentives), the real joy comes in gaining a new layer, and exploring what players have done with the layer you are on. Every would-be-monotonous step is now instead one step closer and filled with wonder, and of course pure curiosity.

“Curiousity” is also very controversial, as many are saying it is a joke to call it a game, and consider it to be more of an elaborate prank than a form of entertainment. There’s also the issue of how many people are trying to join at once causing massive server issues, and preventing many from joining at will.

Faults aside though, “Curiosity” may represent a small step toward the future of mobile gaming, as it brings the whole world together for one common goal and lets the define how they get there. Whether you are in it for the hunt for the center, or just want to see what creative works others before you have done, I recommend trying “Curiosity” out while it’s busy setting the world on fire as it is, if nothing else, a memorable experience that may turn into something much more.

We don’t know when “Curiosity” will end, what will come of it, are what stories will be crafted along the way. For whatever the answers to those questions eventually be, it’s important to get onboard with “Curiosity” sooner than later if you want to find out, which is all the more reason for it  to be my app of the week.

Developer:
HarperCollins Publishers Ltd

Compatible with:
iPhone 3GS or up (optimized for iPhone 5)

iPod touch 3rd gen or up

iPad

Requires:
iOS 5.0

Price:
$5.99

Available here

With their endless capabilities, your iPhone and iPad were designed, and marketed, under one simple banner.

The world in your hands.

It was a lofty goal that has, of course, been achieved. With the mind boggling specs, features, and of course applications, there is little of the world that isn’t available to you at high speed and incredible clarity thanks to the iDevices. Now though, there is at least one app out there that says that’s not good enough and would like to give you not the world in your hands, but the entire universe.

Thanks to it, now, as James Bond tried to warn us, the world is not enough.

Brian Cox’s Wonders of the Universe (and no, not that Brian Cox) is based around the four part TV series of the same name where Professor Brian Cox takes viewers on a tour of the known universe with incredible thoroughness and mind boggling visuals. The app aims for the same goal as it allows users to explore the entirety of the known universe with full information and visuals for everything along the way. A lofty goal that it not only achieves but does so in a capacity that is almost impossible to fully understand.

For instance, you start off on a 3D map of the universe, using your fingers to zoom and interact with it. On the top of the screen is a scale option which will allow you to control your viewing capacity of the universe, and ranges from the end of it all, to a zoom in that will let you view the sub-atomic particles that make up everything that is known. On the bottom of the screen is a bar of information that will provide texts, videos, and more about anything you can find and will also let you quick jump to certain things. There is an almost impossible amount of media available on all subjects, with much of it being tied to the miniseries that boldly tried to explain the going ons of the entire universe in an entertaining manner, and nearly achieved it.

That’s one thing to consider about this app. You can call it an educational tool, and it most certainly is, but its greater achievement is the entertainment. Professor Cox travels the world to capture events like the aurora borealis and a total eclipse in their most perfect forms. His experiments are both incredible exhibitions of the known, and fascinating explorations of the unknown, and it’s his love of it all that frames the entire app, and makes it half of what it is.

The other, arguably larger, part of the app doesn’t involve any pre-loaded media, but rather the joy of exploration. When you consider how much information and visuals are available for just the Earth alone on top of that same level of depth being provided for essentially everything we know about the large part of entirety, you could argue that much like the universe itself, there is no real end to this app. There certainly is no end to the fun it provides.

Which does bring up one of the minor sticking points of this app. At $5.99 it is a little more expensive than the usual app, but as you may have already figured out, it is hard to argue that you don’t get what you pay for. Also, while the app is now available for the iPhone and iPod touch, to truly appreciate it you really do need an iPad, preferably with the retina display.

That aside, if you have the proper set up and the funds what you get is an app that fills you with this otherworldly feeling that is like someone injected pure wonder into your veins. It successfully covers the bold topic of everything, with a careful wisdom and infinite amount of fun. There is no moon, star, landmark, black hole, sun, or planet that isn’t included for detailed exploration, and all of it is beautiful and fascinating.

Much more than a time waster, and something far greater than a textbook, there is no classification for this app that would easily explain or define it. Not only is it nearly everything about nearly everything, it is also my app of the week.

Developer:
Create Digital Media

Compatible with:
iPhone 3GS or up (optimized for iPhone 5)

iPod touch 3rd gen or up

iPad

Requires:
iOS 5.1

Price:
$0.99

Available here

Don’t use your phone while driving.

From nationwide campaigns to motherly warnings, we’ve had that simple message drilled into our heads for as long as we’ve had cell phones. Most people know the dangers, and most agree with the idea in principle, but unlike other driving safe philosophies, like “don’t drink and drive” or “wear your seatbelt,” the idea of putting down your smartphone while driving is not catching on any time soon. You see it all of the time, and probably have been guilty of it yourself a few times, yet as much as it seems like common sense, it’s pretty obvious people are not in a hurry to stop doing it in mass.

Developers Create Digital Media seems to realize this and have created a compromise of sorts. If you are going to use your phone while driving, then at least limit yourself. They’ve removed your game apps, Facebook, keyboard, and Twitter, and have designed the app Drive, which trims your smartphone down to four main functions, all grouped together and handled by a beautifully minimalist design.

The functions are call, music, text, and map. Coupled with the large font, brightly colored ways they are displayed, the actual methods to using these features are also pleasantly simple and often require only bold gestures and swipes.

For instance, the music app allows you to change songs by horizontal swipes, and change the volume with two finger vertical motions (you can also play the music randomly via a shuffle playlist). Texts and calls use simple scroll and tap methods for going through your contacts, and for texts you are able to program general important statements for quick sends. The map features is maybe the least developed of the bunch, but it does provide integration with Apple Maps as well as standard directional functions and a nice, easy to view on the fly general map in tune with your current location.

The developers of the app are promising to keep developing all of its functions, with the map feature seeming to be a main point of emphasis with these updates. Even in its early stage though, Drive provides one of the more complete driver friendly apps I’ve ever seen as it successfully allows you to use the most important abilities of your phone without severely impairing your ability to drive. It’s an incredibly intelligent app, that with enough improvements you could evolve into a standard mode for all out of the box smartphones as it presents a realistic idea for handling the using your phone while driving problem, and also provides and alternative, simpler phone use option for any other times when your ability to use your phone to its full extent is hindered.

If you’re guilty of using your iPhone or, even worse, iPad, while driving then you owe it to yourself, and honestly other drivers, to give Drive a shot. Not only is it sleek, intuitive, and incredibly user friendly, it’s also my app of the week.

Developer:
Striiv Inc.

Compatible with:
iPhone 3GS or up

iPod 3rd gen or up

iPad

Requires:
iOS 5.0 or up

Price:
Free

Available here

As saloon old timer number 3 said in “Back to the Future Part 3”:

The sad truth is, running is simultaneously one of the most beneficial activities you can embark on, and one of the most unappealing. Whether it be the exhaustion factor, the sweaty clothes, the fact you probably have one of those “ridiculous” running styles you criticize strangers for having, or the dreaded chaffed thighs, just about everyone has a reason for not wanting to run, which is why starting the activity is often referred to as finding your motivation.

Now your motivation may come in the form of the app Striiv. Once a $99.95 smart pedometer, Striiv is now a free app that provides a lot of the usual pedometer functions like tracking calories burnt, miles ran, steps taken, etc. Where Striiv makes it’s name, though, is in how it enhances the running experience for its users.

The most basic element of this is the available social functions. It’s always more fun to run with someone else and, using Faceook, you can link up with your friends who also have the app in an ongoing stat comparison competition. Even better is the challenge feature which carries a number of pre-determined goals like walking a certain amount, time challenges, or specialty goals like ascending  the statue of liberty (or the equivalent number of steps). Completing these challenges give you trophies, making them similar to Xbox 360 achievements.

Even more similar to gaming is the actual game included with Striiv. Called MyLand, every step you take and every milestone you reach, earns you points to spend on stuff to fill your virtual world with ranging from foliage to buildings. While not as fun as say “SimCity” it’s a surprisingly deep and entertaining way to reward you for your progress.

Really the whole point of this app is to help make running fun, and it surprisingly succeeds at that. It may not help you to get started running by itself, but if you’ve already decided to start then this is one of the best apps available for helping you to keep going. The challenges are well placed and varied, the MyLand feature is addictive and implemented nicely, and best of all the basic pedometer features have all of the stats, graphs, and counters you could ask for to go along with these enhanced entertainment modes.

It’s not easy to make running enjoyable, but Striiv makes some incredible progress in achieving just that. Whether it be by providing you a constant group of running companions, or that little extra incentive to go that extra mile, Striiv’s abilities to enhance your running experience was almost worth it as a standalone $100 pedometer. As a free iPhone app, it runs away with my app of the week.