Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?
The highlight of day one was something “off menu” from the Bud Light festivities.
While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.
The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever.
Here is what it was like when the House was thrown open:
Friday’s activities included:
– An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
– A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
– Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.
The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.
During the 1991 NBA Slam Dunk contest, Boston Celtics guard Dee Brown stole the show with a variety of dunks, most notably his no-look slam dunk to seal his victory. But even more notable than his dunks were the shoes he was wearing: Reebok Pumps.
At the most critical moments during the contest, prior to almost every dunk, Brown bent over and pumped up his shoes via the “Pump” feature on the tongue of his Reebok’s.
Check out Dee Brown pumping his shoes at 12:28:
For Reebok, it was a moment akin to Nike’s good fortune of Bo Jackson hitting a homerun during the 1989 Major League Baseball All-Star Game and the launch of the first TV ad for the “Bo Knows” campaign for his new cross-training shoes in the ensuing commercial.
Nobody had ever seen the Pump, but almost immediately, everybody had to have them.
Last weekend’s Sprite Slam Dunk Contest marked the 25th anniversary of Brown’s win and the launch of the iconic shoe. And as a part of Reebok’s new line of 2015 watches, Reebok is paying homage to its history with the Pump watch.