Jermaine Dupri has been a creative force in the music industry for more than twenty years. The founder of So So Def Records single handedly put Atlanta at the forefront of the R&B music scene. Learn the secret to his success, and find out how this music innovator has been able to “Reign On”.

For years, Coors Light has been telling us when our beer is cold enough to drink with their cold-activated bottles and cans. Now, they’ve taken the concept to the slopes with cold-activated skis and snowboards, in partnership with ski and snowboard manufacturer K2. World class K2 athletes Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy — AKA, the Coors Light Six Pack — embark on a four-part documentary to see what it’s really like to live for the cold. Check out the trailer above to get a look at these awesome skis and snowboards!

Is there anything better than being an astronaut? Axe has a pretty awesome sweepstakes for its new Apollo product. Visit Axeapollo.com by midnight on February 3rd for your chance to go to space.

Here at Bullz-Eye.co we’re huge fans of Danny Trejo. he’s appeared in some great movies over the years, like “Machete” and “From Dusk Till Dawn.” He’s also appeared on some of the best shows on television with “Breaking Bad” and “Sons of Anarchy” among his credits.

We interviewed Danny for “Death Race 2″ and now had another opportunity to speak with him on the set of “Death Race 3: Inferno” as you can see in the video below. As you can see he’s a great guy and he’s fun to talk to. Above you can see Danny posing with the lovely Nav Girls from the film.

The Super Bowl commercial blitz is officially underway with the unveiling of a 60-second online teaser video from Taco Bell, found above. This minute-long production is a preview of the company’s new Super Bowl commercial, a LIVE MÁS® brand commercial called “Viva Young,” set to debut during the third quarter of the game February 3 on CBS. The full commercial, which will show that anyone at any age can “live más,” will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.

Check out the teaser above and be sure to keep your eyes open during the third quarter of the big game next week!