Neil Patrick Harris wants to drink his Heineken Light during this commercial, but he can’t. Yes, it’s due to some silly broadcast regulations but naturally he doesn’t get it. All he wants is the chance to taste this winner of the 2013 World Beer Championship’s Best Tasting Light Beer. But he can’t . . .
If you’ve seen the movies you know that James Bond drank, kind of a lot. If you’ve read the books, you know there are times when James Bond drank and drank and then drank some more. If you’re a fan of “The Rockford Files” you know that Jim Rockford wasn’t a teetotaler but wasn’t anyone’s idea of a cocktail afficionado…but since he’s found himself in 1970s L.A., where Harvey Wallbangers, Long Island Ice Teas, and Sex on the Beach mostly ruled, it’s pretty hard to blame him.
Still, I’d like to think that Jim Rockford would really enjoy the Rockford, the drink I’ve been working up here at DOTW Manor and have decided to name in honor of the now sadly deceased film and TV legend, Mr. James Garner. It’s light, brisk, tasty, super-refreshing, a bit bittersweet, and actually not too heavy on the booze — important if you’re not that much of a boozer and are also likely to run into two gunsels ready to gut punch everytime you turn a corner. If it looks a bit familiar, well, we’ll get to that after the recipe.
1 or 1 1/2 ounces dry vermouth
1 or 1 1/2 ounces Aperol
Orange slice (garnish, highly desirable)
Build this one in a Tom Collins glass if you’re using 1 1/2 ounces of our main ingredients, or in a rocks/Old Fashioned glass if you’re using only 1 ounce. Pour the dry vermouth and Aperol — a light, fruity and somewhat bitter lowish-proof aperitif/liqueur that’s a huge favorite over here — over plentiful ice and an orange slice. Top off with the soda water of your choice. Stir, sip, and salute Mr. Garner and Jim Rockford. Two guys who might have really enjoyed this drink if they ever encountered it at the Chart House or Dan Tana’s, which they didn’t.
If you really know your cocktails, you no doubt recognize the Rockford as a variation on the Americano , which combines sweet vermouth with very sweet but oh-so-bitter Campari. I love that drink with a passion and I also love coming up with variations on it, as in the Ugly Americano. My favorite weapon in this pursuit appears to be finding clever ways to substitute Aperol. I love it’s fruitiness and it’s mildness can be a real boon in the right circumstances. I actually tried a version of this drink with dry vermouth and Campari and the result was simply too bitter and not enough sweet, for me anyway.
Having perfected the drink, for my own preferences, anyway, it was time to think of a name. It was very orange so I began to think of things that were both American and orange. First, I thought of Republican Speaker of the House John Boehner and then, for equal time, to the progressive website Daily Kos which just wrapped Netroots Nation (aka Comic-Con for lefty political junkies), and which is often referred to by friend, probably more than foe, as “the Great Orange Satan.”
Then, I got word of the passing of James Garner, whose only politics were far more Kossack than Boehnerite, and thought, heck. Why not salute the TV private-eye who blasted open all the cliches made so many of my high school, college, and post college evenings and afternoons whiz by? So, here’s to you Jim Rockford/James Garner. Wherever you are, I hope you are enjoying your favorite beverage, whatever it is.
For its latest campaign, Schick has taken a direct position against hipster douchebags. And I say it’s high time.
In recent years, the hipster population has exploded in the same way Ted Nugent says the deer population has, because there are no natural predators. Society has embraced these wayward idiots in tight pants with ironic tattoos, such as a flying toaster or a piece of pizza.
But now, Schick has positioned itself as a hipster predator. No, not this guy, but the thought of the original Predator hunting down hipster doofuses in major metropolitan areas the way he hunted down Danny Glover in “Predator 2″ does get me a little excited.
The #UnitedWeShave campaign has very simple message: summer is better beardless. And not only is summer better sans beard, but so is America, which is why Schick is recruiting you to “Help Shave the Nation.”
#UnitedWeShave celebrates shaving, urging guys to buck beards and liberate their jawlines. Check out the film:
A beard says, “I’m lost. I’m taking some time out.”
The campaign is so badass, it would be easy to forget how effective the Schick Quattro Titanium is as a razor.
The Quattro features four titanium-coated blades that stay sharp to reduce irritation. A conditioning strip formulated with aloe and jojoba helps provide a smooth shave and coats your skin immediately after you shave your chosen area.
As I tried to rescue the Ford Cocktail for a second week in row from my own mixed feelings, at times I was tempted just declare victory and move on,a la Vietnam. I am, instead, prepared to declare the coupe half-full with a sweeter version of the drink I actually like a bit better.
There’s just no point in fighting the the fact that sweetened Old Tom Gin and megasugary hazelnut liqueur Benedictine are just destined to pound the hell out of even the finest dry vermouth. I give in and declare that I actually kind of like this drink, though it will never be a personal favorite. It’s definitely a more accessible improvement over last week’s even sweeter traditional version. In addition, I’ve made what I think are a few minor improvements in a version of the drink promulgated online at Imbibe by Chicago bartender Stephen Cole
The Ford Cocktail, Version 2
2 ounces Old Tom Gin
1 ounce dry vermouth
1/2 tablespoon (1/4 ounce) Benedictine
2-3 dashes orange bitters
1 orange twist (garnish)
Combine everything but the orange twist in a cocktail shaker with plenty of ice. Mr. Cole thinks you should stir this drink but I say you should shake it most vigorously. Then, strain it into a coupe or martini-style cocktail glass. You can add your orange twist in the traditional way — rimming the glass, twisting the orange peel over the drink to express the oils onto the surface of the beverage and then dropping the peel into the drink. Or, as Cole has it, you can discard the orange peel. I didn’t see much difference.
Enjoy your drink and toast second chances. Even when they don’t exactly produce perfection, they’re a reminder that life really does go on.
I kept fiddling with the proportions of this version of the Ford Cocktail, trying to fight what initially struck me as excessive sweetness, and got exactly no place. 1/4 of an ounce (1/2 tablespoon) of Benedictine became just one teaspoon and then 1/2 half a teaspoon. The drink lost sweetness but gained neither charm nor balance. Yet, when I returned to the original Cole formulation, I gradually grew to accept, if not exactly love, the Ford.
Still, I have to differ with the Cole recipe in a couple of respects. It specifically calls out the high-end Dolin’s for its dry vermouth. I like Dolin’s quite a bit, but I found the drink might actually have been improved by the more standard, much cheaper, and slightly dryer Martini & Rossi. I usually prefer slightly more flavorful dry vermouths but, for this drink, the crispness of Martini may win.
I win as well, because I finally get to move on to another drink, and I think it might be one I not only kinda invented myself but actually like. Stay tuned.
The spaces have existed since man can remember, yet somehow the modern man often forgets how to dress his dwelling area. The ‘man cave’ gets salutes in modern literature, media coverage, and quips from presidential candidates, yet the ‘average joe’ scratches his head when it comes to carving a place for himself.
Why the ‘Man Cave’?
The ‘man cave’ is representative of the man himself, a framed and lived-in creation of one’s personality. The man cave improves a man’s quality of life, provides comfort, and serves as a place to hang one’s hat (or head and sulk depending on the events of a given day).