On location at Bud Light #HouseOfWhatever for Super Bowl XLIX


Here’s the scoop: For Super Bowl weekend, Bud Light took over the beautiful Hotel Palomar in downtown Phoenix, and directly across the street in a previously vacant lot, Bud Light paved over and built the House of Whatever. You’ve seen the commercial, but what was it like?

Day One

The highlight of day one was something “off menu” from the Bud Light festivities.

While getting hassled by overly aggressive security guards at the entrance as we attempted to enter the House, a familiar voice chimed in from behind us. “Excuse me, fellas.” We turned around and it was none other than NFL Hall of Famer Warren Sapp. Little did we know, the next 48 hours were essentially the requiem of Sapp’s media career, as he was busted for assaulting two prostitutes at the very same hotel two days later. RIP, Warren.

The first-ever Bud Light House of Whatever got the party started with unique “Up For Whatever” experiences, an unpredictable party and epic concerts. Inside the House, DJs spun from the top of a beached yacht, food trucks lined the interior, and a massive social media tree served as the epicenter of a kinetic forest. Bullz-Eye was on location to partake in whatever. 

Here is what it was like when the House was thrown open:

Friday’s activities included:

– An unexpected delivery from Buffalo Bills head coach Rex Ryan, who gave partygoers a pep talk and arrived with plenty of Pizza Hut pizza.
– A variety of spontaneous activities, including Super Fry, where guests could have anything edible deep-fried for them by people dressed as super heroes; Brew U, which offered a ten-minute crash course on beer-making with Bud Light brewmasters; and the ultimate Pac-Man black-light arcade.
– Guests putting on animal masks as part of a party boat-themed concert with epic performances by Kongos and Nicki Minaj.

The best thing about the House of Whatever on night one, besides endless Bud Light, Warren Sapp’s inevitable demise, and meeting Riley from the Bud Light Pac Man Super Bowl commercial, were the bottomless quesadillas.

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Product Review: Reebok Pump Watch


During the 1991 NBA Slam Dunk contest, Boston Celtics guard Dee Brown stole the show with a variety of dunks, most notably his no-look slam dunk to seal his victory. But even more notable than his dunks were the shoes he was wearing: Reebok Pumps.

At the most critical moments during the contest, prior to almost every dunk, Brown bent over and pumped up his shoes via the “Pump” feature on the tongue of his Reebok’s.

Check out Dee Brown pumping his shoes at 12:28:

For Reebok, it was a moment akin to Nike’s good fortune of Bo Jackson hitting a homerun during the 1989 Major League Baseball All-Star Game and the launch of the first TV ad for the “Bo Knows” campaign for his new cross-training shoes in the ensuing commercial.

Nobody had ever seen the Pump, but almost immediately, everybody had to have them.

Last weekend’s Sprite Slam Dunk Contest marked the 25th anniversary of Brown’s win and the launch of the iconic shoe. And as a part of Reebok’s new line of 2015 watches, Reebok is paying homage to its history with the Pump watch.

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Floral Fundamentals: The Modern Man’s Guide to Buying Flowers

ID-10033116 by photostock
Free image courtesy of FreeDigitalPhotos.net/by photostock

Men and flowers. They don’t mix, unless you happen to be unusually tuned in to your feminine side. For most men, though, choosing flowers is a difficult task. They don’t know much about them, and they don’t know enough about “girly things” to know what kind of flowers their significant other might like. Even when it comes to buying flowers for mom, most men just don’t know what to get. Here’s how to sort it all out.

What Is The Occasion?

Why are you buying flowers? You want to know this. If you’re buying them because you’re trying to make up or say “I’m sorry,” it’s going to influence the flower selection. Likewise, if you’re getting flowers for a first date you don’t want to send “sympathy flowers.”

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Bicycles and the Sexes: Explaining the Gender Gap Among Pedal Pushers

ID-100132824 by Sura Nualpradid
Free image courtesy of FreeDigitalPhotos.net/by Sura Nualpradid

Research and surveys continue to show that men ride bikes far more than women – by a long-shot. It’s an interesting phenomenon. Why don’t women ride more often? Interestingly enough, there’s not very much information about why there’s such a disparity. There is, however, some research showing how to close the gap.

Households With No Bikers Tend Not To Bike

It should be obvious, but households with no bikers tend not to have any bikers. Does that sound tautological? Of course it is, but it’s an important finding if only to point out that there’s not always a gender gap in every situation. It’s largely contextual. If men have no history of riding a bike, they’re not likely to pick it up, and the older one gets, the less likely one is to change habits.

Of course, there are exceptions to the rule, but it’s a rule for a reason. Now, once you move beyond this starting point, something interesting happens.

Households With One Biker Favor Men

When there’s just one cyclist in the family, that cyclist tends to be a man. This is according to a 2010 study called Travel Behavior Inventory, which is a collection of studies on travel patters conducted every 10 years by the Twin Cities Metropolitan Council.

Data is self-reported by 14,000 people, so take it for what it’s worth. But, out of that data, we see some pretty impressively consistent results. Researchers still don’t understand the causality for this effect, but it’s clear that men outpace women in this context.

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Android’s Lucky 7 Apps for College Students

man using smartphone

Now is the season when students across the country start preparing for graduation—and in turn, for attending college in the fall. If you’re one of the thousands of young men and women looking forward to university life with a mix of excitement and dread, this is the list for you. Pull out your tablet and start downloading, because these are the apps that college students can’t live without.

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