Bullz-Eye talks “Smellmitment” with Old Spice Guys Terry Crews and Isaiah Mustafa

Old Spice Guys Terry Crews, left, and Isaiah Mustafa, team up for the first time ever to celebrate their popular “Make a Smellmitment” campaign to teach guys that whatever their scent choice, Old Spice has them covered, and announce next Tuesday’s much-anticipated conclusion to the campaign, on Wednesday, November 18, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision for Old Spice/AP Images)

This week, for the first time ever, Old Spice ​Guy​s ​Terry Crews​ and Isaiah Mustafa joined forces at the Redbury Hotel in Hollywood to celebrate their popular “Make A Smellmitment” campaign and the upcoming grand finale commercial, which debuts on Tuesday, Nov. 24 at 6 p.m. ET on ESPN “SportsCenter.”

We spoke to Terry and Isaiah about getting over fears of smellmitment, picking up hot babes and their journey to Old Spice pitchmen.

Bullz-Eye: Terry and Isaiah, I feel like I am in an Old Spice sandwich!

Isaiah Mustafa: Is that good or bad?

BE: We’ll see! So far, so good though. Are you guys sitting there with your shirts off right now? Because every time I see you on TV, you are both shirtless.

Isaiah: No, not this time.

Terry Crews: I am completely shirtless underneath my clothes right now!

BE: Guys, I have a confession for you – I’ve always been a little bit afraid of ‘Smellmitment.’ I can barely even say the word. Why should I re-evaluate my stance courtesy of Old Spice at this point in my life? I’ve been burned in the past.

Isaiah: Listen, you don’t want to do the same thing forever – you want to change it up every now and then. Right now, you have three different scents to choose from. It’s actually more than that, but right now we’re pushing these three. You know what you need to do? Go buy each one and switch it up. One week you do Bearglove, one week you do Timber, and the next week try Swagger and see what happens.

Terry: You have to examine the repercussions when you change it up. If good things happen, you made the right move.

Isaiah: You’re only as good as your last mistake, know what I mean? Make a smellmitment, man!

BE: I need some insight on how to score with hot babes. I know Old Spice is a key ingredient in that mixture, but from the vantage point of a couple of studs like you guys, what’s the number one thing I have to do?

Isaiah: Tell the truth.

Terry: I like to take a different approach. A lot of times, those other guys will tell you their scent will get you a bunch of girls and I ain’t gonna lie to you – if you’re not a good man, and you’re not a good person, you’re not gonna get anybody.

What you need to do is work on yourself. To be the best “you” that you can be. There is only one you. And that will attract the right woman to you. It’s not about tricking women into sleeping with me or being with me and all this stuff. It’s about being a good man, respecting women, respecting the people that are around you and treating everyone with respect. That’s the Old Spice way. That’s the difference that we do. And that comes through in the advertising. It’s an amazing company to work with.

BE: What was the journey for each of you guys to end up working for Old Spice?

Isaiah: For me, I just went to an audition. I got an email, went to the audition, and then sat back and hoped I got the job. And when it happened, I was just hoping the commercial would run a full cycle of 22 weeks. And six years later, here I am!

Terry: I remember watching “The Man Your Man Could Smell Like” and I thought it was the best commercial ever made. That’s not even hyperbole, that’s the truth. Then, I was in the middle of something and got a call about doing an Old Spice commercial. And I was like, ‘YES, those are great, I saw that!’ And they said, they were looking for a ‘Terry Crews type.’ Because they were scared to ask me, because it was so weird.


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Safer Driving: Ways to Stop Doing Everything But Driving When You’re Behind the Wheel


Many believe that driving is a privilege and most appreciate and respect the opportunity. Talk to any sixteen or seventeen year-old person who just got their license, and they’ll be oozing with excitement regarding the newly granted privilege. However, through the years, people are taking driving safety for granted, and drive as if distraction is unavoidable rather than a threat to the safety of others and their own well being.

Of course, most don’t mean to be unsafe drivers, yet actions speak louder than intentions. Therefore, if you want to be a safer driver, avoid the following when behind the wheel.

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If you’re like most people, you don’t have a good system for organization. But, you probably need one – especially for your tools. So, here’s how to stop spending hours looking for your stuff and spend more time doing what matters.

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Drink of the Week: The Hornitos Harvest

the Hornitos Harvest.It’s still several days away but, before you know it, Thanksgiving will be here and you’ll want something to drink. You could do worse than the Hornitos Harvest. It’s fortifying enough that it won’t get you comatose before the turkey and mashed potatoes do their number on you, but also strong enough that you should be able to properly adjust your attitude and be a little more forgiving of your family’s refusal to be anything other than your family. It also tastes good.

The star of our little show is Hornitos Black Barrel Tequila, which has magically found it’s way to my mailbox gratis and been featured here previously. With a richly bitter, woody edge that might please bourbon and Scotch drinkers, it’s definitely one of the more complex tequilas you’re going to find for around $30.00 for a fifth. Still, the question posed by the Hornitos Harvest is when we can cheat just a little bit on the cocktail truism that fresh juices are an absolute must. We’ll get a bit more into that after the recipe.

The Hornitos Harvest

2 ounces Hornitos Black Barrel Tequila
1 ounce pomegranate juice
1/2 ounce fresh lemon juice
1/2 ounce simple syrup or 2 1/2 teaspoons superfine sugar
1 lime slice (garnish)

Combine all of the ingredients, save for the lime slice, in a cocktail shaker. Shake for a good ten seconds or so, and strain into a rocks/old fashioned glass with fresh ice in it, and maybe also a nice lime slice. Give thanks that you’re lucky enough to enjoy tasty pinkish-reddish drinks!

The big question here is whether to try and juice your own pomegranates or go with the prepackaged stuff. I used bottled juice my first time out and, for whatever reason was slightly put off by my first try at the Hornitos Harvest. Somewhat harsher, more bitter flavors seemed to predominate in an otherwise very promising drink.

Blaming the non-fresh juice I was using, despite the fact that it really doesn’t taste at all bad on its own, I decided to give juicing a pomegranate a try. Mind you, one of my guiding principles in these posts is that no recipe should require readers to spend more than a few minutes to make a drink.”(Almost) no home made syrup, no DIY bitters, infusions, or liqueurs, and definitely no blenders!” is pretty much my watchword.

Fortunately, I found all it took was just a little bit of elbow grease and a tolerance for mess to juice a pomegranate using a manual citrus juicer. My next attempt at the Hornitos Harvest turned out to be a lovely balance between sweet, tart, and bitter/woody flavors that only got better on each subsequent try. Also, the color with fresh juice was brighter and a bit more colorful in the glass.

Then, I decided to try the unthinkable and killed my Black Barrel bottle for one more try with the exact same bottled juice I’d used on my first attempt. Turns out, this time I liked the results almost as much as the fresh pomegranate juice version. Go figure.


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