The year’s most anticipated tech launch has arrived. With a revolutionary new drinkable wearable, Jim Beam is advancing the technology of shot pouring and drinking, providing bourbon lovers a fool-proof way to pour a refreshingly crisp Jim Beam Apple shot that can be enjoyed as is, on the rocks or with club soda and a lemon wedge.

Jim Beam Bourbon, the world’s #1 best-selling bourbon, is changing the game again, taking its knack for bourbon innovation and breaking into the tech market with a first-of-its-kind Jim Beam Apple Watch.

The first generation Jim Beam Apple Watch allows you to connect with friends over refreshing shots rather than refreshed newsfeeds. And more importantly, connect with the ladies. The women are sure to swoon when you offer them a shot right from your wrist.

Much like a real watch, each Jim Beam Apple watch comes with a manual dial and a tweed strap that’s adjustable to 12 different sizes.

Priced the same as a 750mL bottle of Jim Beam Apple, the Jim Beam Apple Watch costs $17.99.

25 of the Jim Beam Apple Watches will be available for pre-sale exclusively on the Jim Beam website at www.JimBeamAppleWatch.com while supplies last.