Why Choose a Luxury Watch Instead of a Smart Watch


Looking to plunge into the timepiece pool? First things first, you’ll need to decide on whether to go luxury versus smart for the investment. Both have advantages and disadvantages, but after the Apple Watch entered the market, smart watches were put on the same playing field, price-wise, as their luxury wristwatch counterparts. With these two very different choices come differing priorities. Here are just a few of our favorite reasons why we prefer luxury over a smart watch any day . . .

1. Retains Value Over Time
Not surprisingly, the most popular luxury watch brands are those that retain the highest value over time. Resale prices at auction reflect the interest of collectors in the market, with certain brands and styles leading the way. After all, who doesn’t appreciate a Rolex Submariner or Omega Speedmaster, both of which have proven to be safe bets.

2. Functions as an Heirloom
Technology is ever changing, and smart watches will continue to evolve as industrial and computer science develop. Ultimately, that means the smart watch purchased in 2015 is likely not going to be of any use in 2025. Conversely, a well-made luxury watch can last decades, acting as a family heirloom for years to come. It is nice to have items pass down for future generations, and there are only a handful of items that stand the test of time in this way.

3. Not Bound by Technological Constraints
Following up on the last thought, smart watches are intertwined with tech. They are only as good as how cutting edge they are and how much they offer, yet they are subject to consistent software upgrades and upkeep. As with all things “digital” there is vulnerability associated with them. In case of a cyber attack or a data breach, smart watches are as susceptible as any other form of cloud-based technology that retains the personal information of customers.

4. Many Resale Options
When it comes to upgrading, or perhaps looking for some extra cash, selling your goods is a route commonly taken. When life brings you to that crossroads though, it is nice to know that selling your watch will be easy to do. Luxury pre-owned and vintage options are easy to sell. From selling at an auction house (Christies) to working with a BBB accredited trader (WP Diamonds), or posting on popular sites (Craigslist) options abound. Smart watches are not easy to sell though, as value deflates significantly over time, especially as their technology becomes obsolete.

5. They are Iconic
Let’s be honest, when you see someone with a Rolex, it shows they can afford a Rolex. When you see someone with a Patek Philippe, it shows that they are a watch connoisseur, with the list going on. Classic luxury watches are a status symbol, showing good taste and an appreciation for the finer things in life. Having a 14K smart watch is nice, but it isn’t greeted with the same respect that is inherently commanded by a luxury watch purchase.

Ultimately, luxury watch buyers and smart watch buyers think differently, with distinctive priorities. Both have a valuable place in the market. Smart watch buyers are actually good for the luxury watch market, often being the first introduction for millennials and younger generations into watch buying. In the end though, the luxury watch has longevity, and is therefore our top pick.