Observant restaurant owners have noticed that more and more customers use their mobile devices before and during meals. Many use their smartphones to view menus before getting seated. It has also become popular for diners to take photos with their smartphones so they can share their experiences with others.

This trend could have a big effect on the restaurant industry. The National Restaurant Association notes that 40 percent of family-dining restaurants plan to spend more money on social media efforts in 2015. Approximately 50 percent of casual and fine-dining restaurants plan to follow that trend.
Restaurateurs know that mobile devices and social media play an increasingly important role in success. Devoting money to social media presence makes sense for restaurants that want to attract more tech-savvy customers.

When used with a trustworthy network, smartphones like the Galaxy S6 edge are revolutionizing the way that customers find restaurants and document their experiences. This smartphone lets potential customers access social media sites and local maps to find highly rated restaurants that match their preferences. Restaurants that don’t invest in social media could lose the business of people who use their smartphones when choosing places to eat.

Mobile devices are changing the ways that customers make decisions. Restaurants that take advantage of this trend now could have a better chance of increasing revenues and satisfying diners. Read on to learn more about how mobile technology is reshaping the restaurant industry.