Picture the scene: 1,800 exhibitors trying to grab the attention of 75,000 delegates and 3,500 journalists, all chilling around a huge 98,000 square metre, conference centre. This is the Mobile Conference in Barcelona, and it is the place to be every year for everything mobile, which spans between your standard smartphone to the newest trends in technology.
The technology may be miniscule, but the event is massive.
Aside from the big dogs such as Facebook co-founder Mark Zuckerberg attending the event; it’s the best place to figure out what’s going to be big in the year to come in the world of mobile technology. Check out what to keep an eye out for in 2014.
Samsung dominates wearable tech
Samsung definitely lead the way at the event, announcing their official creation of the Samsung Gear Fit. Advertised by basket ball players rather than mobile geeks, the wearable device comes with the industry’s very first curved display that can be connected to the S5’s health management facilities, so you can track your heart rate and the amount of fat you’re burning – pretty cool right?
According to David Park from Samsung’s marketing team, “what elevates the Gear Fit into a whole new category, is that you can stay up to date with instant notifications on your Gear Fit as well. You can interact with your Galaxy device, such as rejecting a call, controlling the alarm and using quick message reply. And these things are impossible with other fitness bands.”
It wasn’t just Samsung’s wearable technology that impressed at the event. The Galaxy S5, the phone that the Gear Fit is intended to link up to, is equally exciting. The brand new phone has a number of updated features from the S4, including a larger screen, sharper camera and finger print screening – 007 or what?
Any grumbles about battery life need not be aired either, as this phone allows 10 hours of web browsing or 12 hours of video watching.
Did you say mobile gaming or mobile gambling?
A lot of the smartphone announcements and launches of new products went down this trend – attempting to make battery life longer or improving their graphics so you can spend more time enjoying the best entertainment on your mobile.
And it’s no wonder. The mobile gaming industry is bigger than it’s ever been, and the new technology that the world’s biggest mobile makers are producing is definitely reflecting that. The industry is even opening up doors for other sectors that usually wouldn’t appeal to the masses.
Look at mobile gambling for example. A recent study found that half of those who gamble on their mobile do it on their phones exclusively. The explosion of the industry alone proves how popular it has become in a matter of five years, and the huge player increase isn’t really surprising. The chance to gamble wherever you find yourself instead of trudging to your local casino is pretty tempting. Popular games such as blackjack and American roulette can be played in the UK, America, Europe – take your pick.
And though these games are classed as ‘gambling’, most smartphone owners don’t actually see it that way. The difference between a 1p bet on a slot and a freemium game where you have to pay to reach the next level makes little difference to a gaming fanatic. both games have stress relief aspects and adrenaline inducing qualities – what’s not to love?
The mobile of the future
Wearable technology is a big thing for 2014, and is set to shake up the way we think about our mobile phones, and how they can fit into our lives even better. The smartphone of the future is, as per, going to have awesome graphics so that we can view videos, play games and browse even easier than before. It will also store everything in cloud, as it’s safer and much simpler for a user who is going to browse a lot, and let’s face it, we all do.
But according to Steven Odell, cars are the phones of the future. His customers have come to expect the same connected experience that their phones provide them with, “This is more than customers connected to vehicles, it’s about cars connected to their surroundings,” said Odell. “We see real changes in how people will travel.”
So what will they do? Good question. Imagine cars that can ease traffic jams, sort out parking issues and even deal with accidents caused by human error.
If this is the smartphone of the future, we like it.